Starbucks Coffee's 'Siren' Makes Broadway Debut with Opening of Times Square Flagship Store

Tony Award Winner Chita Rivera to make ceremonious "First Pour" to launch

partnership with Broadway Cares/Equity Fights AIDS and Starbucks

Aug 05, 2003, 01:00 ET from Starbucks Coffee Company

    NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- The Great White Way gets a new
 addition to its line-up today with the official opening of a flagship
 Starbucks Coffee store on 42nd Street.  In a premiere that befits Broadway,
 Starbucks will celebrate its new store with a "first pour" by Chita Rivera
 today at 11 a.m.  Ms. Rivera -- star of the Tony-Award-winning "Nine the
 Musical" -- along with representatives from Broadway Cares/Equity Fights AIDS,
 will be present to receive a $5,000 contribution from Starbucks.  The store,
 located at 251 W 42nd Street (at the corner of 8th Avenue), is a part of
 Tishman Realty's E Walk entertainment/retail/restaurant complex on 42nd
     "Theatre lovers and arts supporters from all over the world are sure to
 walk through the doors of this new Starbucks," said Ms. Rivera.  "On behalf of
 Broadway Cares/Equity Fights AIDS, I'm pleased to serve the first of what's
 sure to be countless cups of coffee to mark a meaningful partnership between
 two Broadway heavyweights."
     In keeping with the glamour and glitz of Times Square, the
 1,750-square-foot store is decked out with unique design elements that
 spotlight the Starbucks Siren (the center of the Starbucks logo), including
 special signage and artwork, door pulls and exterior finishes.  Of particular
 significance is the seven-foot custom made Siren directly outside the store,
 situated to "greet" customers and passersby on 42nd Street.
     "Times Square is the world's center stage, and Starbucks is excited to
 play a role in adding to the flavor of this district," said Alan Hilowitz,
 regional spokesperson, Starbucks Coffee.  "And of course, Broadway is the
 heart of Times Square, so we are proud that we can support Broadway
 Cares/Equity Fights AIDS commitment to the theatre community."
     About Starbucks Coffee Company
     Starbucks Corporation is the leading retailer, roaster and brand of
 specialty coffee in the world, with more than 6,500 retail locations in North
 America, Latin America, Europe, the Middle East and the Pacific Rim. The
 Company is committed to offering the highest quality coffee and the Starbucks
 Experience while conducting its business in ways that produce social,
 environmental and economic benefits for communities in which it does business.
 In addition to its retail operations, the Company produces and sells bottled
 Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a
 line of superpremium ice creams through its joint venture partnerships. The
 Company's other brands enhance the Starbucks Experience through best-of-class
 products: Tazo Tea Company offers a line of innovative premium teas, and Hear
 Music produces and distributes a line of exceptional compact discs.
     Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation's leading
 industry-based, not-for-profit AIDS fundraising and grant making organization.
 BC/EFA is the on-going, committed response from the American Theatre community
 to an urgent worldwide health crisis. By drawing upon the talents, resources,
 and generosity of this community, BC/EFA raises funds for AIDS-related causes
 across the United States. Since its founding in 1988, BC/EFA has raised over
 $75 million for critically needed services for people with AIDS, HIV or
 HIV-related illnesses.

SOURCE Starbucks Coffee Company