Starbucks Doubleshot(R) Energy+Coffee Stakes Its Claim in the Ready-to-Drink Energy Coffee Subcategory
Lineup Expands with New Cinnamon Dulce Offering Inspired by Popular Latin Flavors
Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company (Nasdaq: SBUX) and PepsiCo, Inc. (NYSE: PEP), today announced consumers will soon be able to enjoy the great-tasting invigoration of Starbucks Doubleshot(R) Energy+Coffee in a new flavor: Cinnamon Dulce.
Created by NACP culinary experts, food scientists and product designers who explored beverage trends and drew inspiration from popular Latin flavors, Cinnamon Dulce combines the subtly spicy taste of cinnamon and vanilla with a supercharged blend of Starbucks(R) coffee, B-vitamins, guarana and ginseng. Cinnamon Dulce will begin rolling into grocery and convenience channels alongside existing Coffee, Mocha and Vanilla flavors in early
"The strong performance of Energy+Coffee over the past eight months is a testament to the versatility of the premium coffee experience," said
The NACP entered the RTD coffee market in 1994 with the launch of Starbucks bottled Frappuccino(R) beverages. Since that time, the joint venture has introduced a variety of Starbucks Doubleshot(R) products, and has become a leader in the RTD coffee category, which currently tops the
"Our 15-year relationship with Starbucks has produced some important innovations in the RTD coffee category and engaged a broad consumer base through strong brand loyalty and the strength of the Pepsi distribution system," said
Starbucks Doubleshot(R) Energy+Coffee is available in a 15 fl. oz. can for
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
(1) IRI Convenience, 4 weeks ending, December 28, 2008 (2) FDMx represents all Food, Drug and Mass Merchandisers excluding Wal-Mart
SOURCE Starbucks Coffee Company
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