Starbucks Launches New Warm Food Offerings in New York Metro Area

From New Breakfast Sandwiches to Warm Chocolate Chip Cookies, Starbucks New

Lineup Offers Something for Everyone

Oct 02, 2006, 01:00 ET from Starbucks Coffee Company

    NEW YORK, Oct. 2 /PRNewswire-FirstCall/ -- Starbucks Coffee Company
 today announced the introduction of a brand new warm food platform in
 select New York metro area stores. This initiative will provide customers
 with the option to have their current favorite pastry heated or toast any
 of Starbucks(R) large assortment of bagels. In addition, Starbucks is
 rolling out four new warm breakfast sandwiches made from premium
     (Photo: )
     The lineup of breakfast sandwiches will be available all day long and
     * Peppered bacon, egg and natural, aged cheddar cheese on a toasted
       English muffin
     * Sausage, egg and natural, aged cheddar cheese on a toasted English
     * Reduced-fat sandwich with turkey bacon, cholesterol-free egg and
       reduced-fat white cheddar cheese on a toasted whole wheat English muffin
     * Virginia-style ham, egg, and fontina cheese on a toasted potato bagel
     Starbucks will also offer two lunch sandwiches that can be served warm
 or cold, including the Tomato Mozzarella Basil and Chicken Cheddar Club
 sandwiches. And for an afternoon or evening snack, Starbucks(R) warm toffee
 almond bar or heated chocolate chip cookies are sure to hit the spot.
     "We are excited to offer our customers this delicious assortment of
 warm food options that represent the very best ingredients and product
 innovations that Starbucks has to offer," said Gretchen Bartkus, Starbucks
 regional food manager. "We are responding to our customers' requests to be
 able to purchase a warm breakfast sandwich or pastry along with their
 Starbucks beverage and we are confident that these new offerings will
 enhance their Starbucks experience."
     The new breakfast sandwiches and the ability to warm pastry products
 and lunch sandwiches will be offered at more than 200 Starbucks locations
 throughout the New York metro area. The Company plans to have the majority
 of its New York metro area stores offering the warm food options by the
 summer of 2007.
     About Starbucks
     Through the dedication of our passionate partners (employees),
 Starbucks Coffee Company has transformed the way people in 37 countries
 enjoy their coffee, one cup at a time. Starbucks is the premier purveyor of
 the finest coffee in the world, with nearly 12,000 retail locations in
 North America, Latin America, Europe, the Middle East and the Pacific Rim.
 The Company is committed to offering its customers the highest quality
 coffee and human connection through the Starbucks Experience, while
 striving to improve the social, environmental and economic well being of
 its partners, coffee farmers, countries of coffee origin, and the
 communities which it serves. Through Ethos Water, Starbucks demonstrates
 its long history of integrating a social conscience into all aspects of its
 business. The Company surprises and delights its customers by producing and
 selling bottled Starbucks Frappuccino(R) coffee drinks, Starbucks
 DoubleShot(R) espresso drinks and Starbucks(R) superpremium ice creams
 through its joint-venture partnerships, and Starbucks(TM) Coffee and Cream
 Liqueurs through a marketing and distribution agreement, in other
 convenient locations outside its retail operations. The Company's brand
 portfolio includes superpremium Tazo(R) teas, Starbucks Hear Music(TM)
 compact discs, Seattle's Best Coffee and Torrefazione Italia. These brands'
 unique and innovative personalities allow Starbucks to appeal to a broad
 consumer base.

SOURCE Starbucks Coffee Company