PITTSBURGH, Aug. 13 /PRNewswire/ -- StarKist((R) )Co. today announced the new Think Tuna marketing campaign with the launch of an online promotional sweepstakes for StarKist Tuna Creations((R)), a line of flavor fresh tuna pouches in a variety of distinctive flavors. The Think Tuna campaign encourages consumers to rethink tuna - as a delicious, convenient and healthy meal solution for busy families on the go.
The Think Tuna online promotion, Tear Into Flavor & Win, which begins today at www.StarKist.com, will last for 60 days (through October 11, 2009) and allows consumers to discover smart and simple meal solutions using the StarKist Tuna Creations Pouches. Each virtual tear of the tuna pouch is a chance to win either a $500 cash prize (1 per day) or a free StarKist Pouch coupon (100 per day). As a thank you from StarKist, all players will also receive fresh meal ideas and a 50-cent coupon while supplies last.
"When StarKist launched the Flavor Fresh Pouch in 2000, the focus was on introducing the product - primarily its high quality and convenience. Now, we're excited to build on that message by communicating how the StarKist Pouch can solve every day meal planning challenges with simple yet creative solutions," said Joe Tuza, Senior Vice President, Marketing and Research & Development at StarKist Co. "With the Think Tuna campaign, we are encouraging consumers to think about tuna's versatility. StarKist.com will feature dozens of new, flavorful recipes that incorporate tuna in refreshing, on-trend ways. From Bolder Burgers made with Herb and Garlic Tuna Creations((R)) to Tangy-er Tacos made with Lemon Pepper Tuna Creations((R)), Think Tuna is about getting consumers truly excited about tuna again - and thinking beyond the tuna sandwich."
StarKist Creations Pouches are lightly marinated premium tuna and salmon selections that are low in fat and full of healthy Omega-3's and protein, with as few as 60 calories per serving. The pouches are ideal for salads, wraps and are even tasty right out of the pouch; they come in six delicious varieties:
- Herb & Garlic Tuna
- Hickory Smoked Tuna
- Sweet & Spicy Tuna
- Zesty Lemon Pepper Tuna
- Tomato Pesto Albacore Tuna
- Mango Chipotle Salmon
StarKist( )Tuna Creations Pouches can be found in the center-store aisles of major grocers nationwide.
The Think Tuna campaign will also be supported by :15 and :30 second television spots featuring the flavorful varieties of StarKist Creations Tuna Pouches, which will run on national network and national cable stations, such as Food Network and the Travel Channel. The Tear Into Flavor & Win online promotion will be announced via an advertisement in USA Today and with static and expandable banner ads on various media network websites, such as the TravelChannel.com, Discovery.com, and Food Network's RecipeZaar.com. Support for the Think Tuna campaign will continue with sampling events, media events and an integrated partnership with The Martha Stewart Show.
Think Tuna also marks the return of Charlie((R)) the Tuna, StarKist's beloved icon, to the airwaves. Charlie first swam into the hearts of tuna fans in 1961, and he's been an important part of the StarKist story ever since. Today, Charlie is proud to play a supporting role in the Think Tuna campaign by delivering StarKist's message of taste and quality at the close of each television spot.
Tuna is an excellent source of protein and much lower in fat, saturated fat and cholesterol than many other protein choices. Tuna also has essential vitamins and minerals such as Niacin, Vitamin B12 and Selenium. The majority of fat in tuna comes from Omega-3 fatty acids that are important in reducing the risk of heart disease. The American Heart Association recommends that Americans eat 2 servings of fatty fish, like tuna, a week. Many studies have found that people who eat fish 2 or more times a week have lower rates of heart disease.
For more information about StarKist, please visit: www.StarKist.com.
About StarKist Company:
StarKist Co. is a leading producer, distributor and marketer of shelf-stable and frozen seafood products in the United States. A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch((R)); StarKist Tuna Creations((R)), a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie((R)) the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. For more information on the Company, visit www.starkist.com. StarKist Co. is a wholly owned subsidiary of the Dongwon Group.
Media Contact: Lauren Bobrowich, Coburn Communication, 212.536.9838, Lauren.Bobrowich@coburnww.com
SOURCE StarKist Co.