Statement by Andrea Kavanagh, Director, Pure Salmon Campaign, on the Resignation of Marine Harvest CEO Atle Aide

Aug 31, 2007, 01:00 ET from Pure Salmon Campaign

    WASHINGTON, Aug. 31 /PRNewswire-USNewswire/ -- Atle Eide, CEO of Marine
 Harvest, submitted his letter of resignation to the Marine Harvest ASA's
 Board of Directors. He will resign as of September 1, 2007.
     "Pure Salmon calls on Marine Harvest to name a new CEO who will commit
 to implementing long-term reforms that are necessary to make the company a
 leader in environmental standards. Marine Harvest has already announced it
 will remove early stage production from Chile's lakes. Previously, Marine
 Harvest announced it would source feed without reducing wild ocean stocks.
     "Good environmental stewardship makes good business sense. Even though
 its press release made no mention of environmental stewardship, we hope
 that this was an oversight and that new management will in fact place a
 strong emphasis on protecting the marine environment, including respecting
 the concern of lead investor John Fredriksen to protect wild salmon."
     The Pure Salmon Campaign ( is a global
 project of the National Environmental Trust. It has partners in the United
 States, Canada, Europe, Australia and Chile all working to improve the way
 salmon is produced.

SOURCE Pure Salmon Campaign