CRAMLINGTON, England, May 15, 2013 /PRNewswire/ --
Jackel International announces its response to Luv n'care, Ltd.'s latest lawsuit.
Jackel has reviewed the recent filing by Luv n' care and believes it is meritless, and nothing more than an attempt to interfere with Jackel's relationships with retailers.
The Explora® line of products has patented technology which means it cannot be a copy of any Luv n' care product.
The lawsuit focuses on products that have been on sale since 2009 and which Luv n' care made no complaint about in its recent lawsuit against Jackel. In fact Jackel has been innovating the tommee tippee® brand in this category for over 50 years, from the launch of the original tippee cup in the early 60s, and has enjoyed significant success through numerous innovations in the hard top cup category - all of which pre dates the contractual relationship Jackel International used to share with Luv n' care.
Steve Parkin, CEO of Jackel International, said: "If Luv n' care sincerely believed the Explora® line of products violated Luv n' care's contract rights, why didn't it put them in front of the jury in the first lawsuit?"
He continued: "Luv n' care has a history of litigation and this is just one more attempt to demerit the name of a competitor. We are confident that our customers will see this for what it is. We will be defending this lawsuit vigorously."
With regard to the previous case, Jackel International will be appealing the verdict made in February. It should also be pointed out that Luv n' care was only awarded less than half of the amount it claimed. Furthermore, it would only receive this if it wins the appeal.
Parkin concluded: "tommee tippee® is one of the most trusted and recognisable baby brands in the world, loved by millions of babies and recommended by generations of parents. We have a long history of winning awards that support our approach to world class innovation, product performance and design and are immensely proud of our reputation and award-winning products.
"We will always vigorously defend ourselves in the face of people trying to discredit the work we do, in order that we can continue to feed, soothe and wean babies across the globe."
Founded in California over 50 years ago tommee tippee® is the No. 1 brand of infant and toddler feeding products in Great Britain and one of the fastest growing brands in the global baby essentials market. Through its powerful sub-brands - Closer to Nature®, Explora® and Sangenic® - tommee tippee® offers a wide range of innovative award-winning products which help to make life simpler and easier for parents worldwide.
tommee tippee® has received numerous accolades in Great Britain, including numerous Gold Medals in the prestigious Mother & Baby Awards, a head-to-head assessment of competitive products voted for by real mums. It was also the first and only children's brand to be selected as a U.K. Superbrand in a nationwide poll of consumers, putting it on a par with brands such as Microsoft®, Coca Cola®, Nike®, Lego® and Google®.
Available in more than 40 countries worldwide, in recent years tommee tippee® has experienced particularly strong growth in North America, Europe and Asia.
For more information, please visit http://www.tommeetippee.com/
SOURCE Jackel International
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