Stauer Reports New Trend In Men's Accessories Gaining Popularity With Newlyweds GROOMS CHOOSE RUGGED, ECONOMICAL TUNGSTEN WEDDING BANDS IN LIEU OF COSTLY GOLD, SILVER, AND PLATINUM

RICHMOND, Va., Sept. 11, 2012 /PRNewswire/ -- The rising cost of traditional metals such as gold, silver, and platinum, once seen as the leading pick for men's wedding bands, has consumers searching for more economical choices.  As a result, Stauer, a leading online and catalog jewelry retailer, has seen sales of contemporary metal tungsten rise steadily over the past year.  Appealing to men for its rugged qualities, tungsten is a timeless – and very affordable – choice.  

(Photo:  http://photos.prnewswire.com/prnh/20120911/NY72087 )

"We offered our first men's tungsten ring last year and the response has been phenomenal," said Stauer President Mike Bisceglia. "Today we have two designs that are consistently among our top ten sellers. Its popularity has a lot to do with the classic, masculine design and the toughness of the tungsten. Men appreciate the fact that it's one of the most rugged metals on the planet. It's the one-ton, heavy-duty pickup truck of men's jewelry."

Tungsten, one of the strongest materials on Earth, is 71 percent denser than lead, four times harder than titanium and, because it has the highest melting point of all metals, it's used in rocket nozzles and armor-piercing bullets.  Named for the old Swedish word for "heavy stone," tungsten is so tough that diamonds, the hardest substance on Earth, are used to cut and polish it.  Virtually scratch-proof (unlike its major competitor titanium), it is an ideal choice for the active groom—a ring that truly is capable of lasting forever. 

Stauer's Draco Men's Ring, $99, is crafted from tungsten and features a striking Celtic-influenced pattern with dynamic swirling detail which runs along the full length of the band. Inside, the classic dragon's head design is etched throughout. http://www.stauer.com/item/Draco-Tungsten-Men%27s-Ring/W5768%2008/.

Stauer's Men's Tungsten Ring, $99, balances a heavyweight feel with forget-your-wearing-it comfort. Added details include a handsome beveled-edge and a carbon fiber and gold tone chain link inlay. It is the perfect symbol of a relationship built to last. http://www.stauer.com/item/Mens-Tungsten-Ring/W5691%2008.

Founded in 2005, Stauer is one of the largest direct retailers of jewelry, watches and accessories in the United States with annualized sales over $200 million. To see these Stauer pieces and more, please visit www.Stauer.com.

Contact:

Deena Rosenberg


Steinreich Communications


(201) 498-1600


drosenberg@scompr.com

SOURCE Stauer



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