New Innovative Fitness Product Provides an Authentic In-Home Full-Body Workout

Complete With Virtual Personal Trainers, Real-Time Performance Evaluations,

Guidance and Encouragement

    FOSTER CITY, Calif., Nov. 22 /PRNewswire/ -- Sony Computer Entertainment
 America Inc. announced today the release of EyeToy: Kinetic(TM), exclusively
 for the PlayStation(R)2 computer entertainment system.  Created by Sony
 Computer Entertainment Europe and developed in association with Nike
 Motionworks, the professional sports research lab, EyeToy: Kinetic is a unique
 fitness product that acts as an in-home personal trainer to create
 personalized exercise routines with on-the-spot performance evaluations for a
 more effective workout.  Unlike traditional workout videos, EyeToy: Kinetic
 provides a superior interactive fitness experience by utilizing the included
 EyeToy(R) USB camera and Full Vision Lens to track and analyze players' every
 move in order to provide immediate performance feedback.
     Designed for all fitness levels, EyeToy: Kinetic offers an all-in-one
 workout program of exercises inspired by Aerobics, Martial Arts, Dance, Yoga
 and more, custom tailored to each players' fitness level, schedule and overall
 objectives.  Two virtual personal trainers provide expert guidance and
 motivation as players can choose between a challenging and intense 12-week
 training program, or create individual routines within four workout zones to
 hone in on and achieve specific personal goals.
     "EyeToy: Kinetic was an exciting project for the NIKE MOTIONWORKS team to
 be involved with, as it is targeting an audience that we are very familiar
 with through a completely different medium," said Albert Shum, Nike's Director
 of Global New Business Innovations.  "We are continually focused on ways to
 inspire young people to be active and we think video games may provide another
 long-term access point."
     Whether players embark on the challenge of the 12-week training program or
 prefer to mix-up their workout routine by choosing daily from over 20 unique
 exercises, the exercises within EyeToy: Kinetic are divided into four themed
 zones: Cardio, Combat, Toning, and Mind and Body.  Each unique fitness zone
 will target different body parts with varying levels of difficulty.
 Additionally, players can train in four different environments:  Dojo, Dance
 Studio, Zen Garden, and Loft.
     "EyeToy: Kinetic breaks new ground in the active gaming genre as players
 will experience a one-of-a-kind true interactive fitness program where they'll
 see themselves on TV while receiving real-time feedback on their performance,"
 said Ryan Hamlyn, producer, Sony Computer Entertainment America.  "This
 innovative fitness product broadens the PlayStation 2 audience even further,
 appealing to all types of health conscious individuals: from busy moms
 on-the-go to dedicated fitness fanatics."
     Fitness enthusiasts looking to increase their overall fitness level and
 raise their heart rate can experience high-energy aerobic routines and modern
 dance sequences in the Cardio Zone.  Exercises within the Combat Zone will
 allow players to use self-defense disciplines such as Tae Kwon Do, Kick Boxing
 and Karate, while the Toning Zone provides an upper body, lower body and
 abdominal workout through the latest lead-and-follow sequences.  Players in
 need of some relaxation can unwind in the Mind and Body Zone with holistic
 workouts, including Yoga and Tai Chi, that aid breathing, concentration and
 flexibility.
     The independent Entertainment Software Rating Board (ESRB) has rated
 EyeToy: Kinetic  "E" for "Everyone."  For more information about the ESRB,
 please visit www.esrb.org.
 
     About Sony Computer Entertainment America
     Sony Computer Entertainment America Inc. continues to redefine the
 entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
 the PlayStation(R)2 computer entertainment system and the PSP(TM)
 (PlayStation(R) Portable) system.  The PlayStation 2 computer entertainment
 system is set to revolutionize the home entertainment market, offering the
 most compelling interactive content and the capability to be used as a network
 terminal in the coming broadband era.  PSP system is a new entertainment
 system that allows users to enjoy 3D games, with high-quality full-motion
 video, and high-fidelity stereo audio.
     Recognized as the undisputed industry leader, Sony Computer Entertainment
 America Inc. markets the PlayStation family of products and develops,
 publishes, markets and distributes software for the PS one game console, the
 PlayStation 2 computer entertainment system and the PSP system for the North
 American market. Based in Foster City, Calif. Sony Computer Entertainment
 America Inc. serves as headquarters for all North American operations and is a
 wholly-owned subsidiary of Sony Computer Entertainment Inc.
     Visit us on the Web at http://www.us.playstation.com
 
 

SOURCE  Sony Computer Entertainment America Inc.