Steelcase Inc. Launches Healthcare Focused Organization

Nurture(TM) by Steelcase: a Better Healthcare Environment is on the Horizon

May 01, 2006, 01:00 ET from Steelcase Inc.

    GRAND RAPIDS, Mich., May 1 /PRNewswire-FirstCall/ -- Steelcase Inc.
 (NYSE:   SCS), a global office environments manufacturer, today announced the
 launch of Nurture(TM) by Steelcase, a new organization focused on the
 healthcare environment.
     "Nurture by Steelcase has a bold vision to shape and improve the future
 of healthcare delivery," said Michael I. Love, president, Nurture by
 Steelcase. "Nurture concentrates on space and environments and how products
 within those environments can help make them more comfortable, more
 efficient and more conducive to the healing process."
     Nurture brings a holistic viewpoint to healthcare environments and
 works with doctors, nurses and other healthcare professionals to gain
 valuable insight into environments that promote healing. Nurture partners
 with architects, designers and organizations such as Planetree and The
 Center for Health Care Design's Pebble Project to research and develop the
 best possible healthcare environment solutions.
     "For years we have served healthcare customers through our Steelcase
 family of companies. Today, Nurture enables us to provide our customers
 with a dedicated, single-source for our considerable research, existing
 product offering and new product development," said James P. Hackett,
 president and CEO, Steelcase Inc. "As an industry, healthcare continues to
 grow in size and sophistication and we look forward to serving this market
 aggressively and insightfully."
     During the past two years, members of the current Nurture team
 conducted ethnographic research at leading health facilities like Ascension
 Health, Intermountain Healthcare, Kaiser Permanente, Massachusetts General,
 Mayo Clinic and other top Integrated Delivery Networks (IDNs) to evaluate a
 wide variety of interactions in numerous healthcare environments --
 especially how caregivers perform their duties and how patients receive
 their care. "Our team digs deep to evaluate what works, and what could work
 better," said Love. "We ask why -- and why not? And we continually come
 away convinced that with all of us working together, we can make healthcare
 better -- without question."
     For example, Nurture is working to improve the safety of patients and
 efficiency of caregivers by rethinking something as simple and ubiquitous
 as the overbed table. "Our research at a major metropolitan hospital showed
 that this tiny surface is much more than a place for patients' meals --
 it's used by patients, by doctors, by nurses and by family members to
 accommodate almost everything happening in the room," said Kingshuk Das,
 Nurture's Director of Applied Research. "Rethinking this table as a
 flexible, dual surface to address the needs of patients as well as
 caregivers, we have the opportunity to transform it from something that is
 often in the way, into an effective and versatile tool."
     Nurture solutions focus on making the healthcare experience better for
 three key groups: patients, caregivers and carepartners. Each has its own
 distinct needs within the healthcare environment, ranging from workflow and
 productivity issues to concerns about safety and privacy. "We believe the
 best solutions must address the unique interactions between these groups.
 And that's where we're convinced Nurture can really make a difference,"
 said Love.
     Nurture may be a new company, but is by no means starting from scratch.
 The products and expertise from other Steelcase companies, with significant
 experience in healthcare, integrate under the Nurture umbrella to give it
 one of the deepest product portfolios in the business. Nurture offerings
 include products from the entire Steelcase family of companies -- Brayton,
 Designtex, Details, Metro, Polyvision, Turnstone, and Vecta.
     Nurture solutions, while designed to improve the healthcare experience
 for end users, are optimized to address the wide-ranging needs of facility
 managers, health care administrators and the architecture and design
 community. Representing everything from technology to textiles, this strong
 family of proven products provides consistent quality combined with
 innovative thinking and design to waiting areas, patient rooms, nurse's
 stations, labs, offices and anywhere else that the Nurture team sees an
 opportunity for improvement. "Nurture will occupy a unique position in the
 healthcare industry as we strive to serve as a one-stop source for
 providing integrated healthcare solutions to health facilities, IDNs,
 architects and designers," said Love.
     Love has more than 25 years of experience at Steelcase. Starting in
 2000, he served as President and Chief Executive Officer for Steelcase
 Design Partnership (SDP), a group comprised of five brands focused on
 higher end design furniture products and niche applications.
     Nurture by Steelcase will formally introduce itself to the world and
 unveil a number of new product designs and environmental solutions June
 12-14 at NeoCon World's Trade Fair in Chicago. Visit the Nurture Showcase
 (Suite 11- 100 -- Merchandise Mart) for a glimpse into a healthier future
 or learn more at
     About Steelcase
     Steelcase, the global leader in the office furniture industry, helps
 people have a better work experience by providing products, services and
 insights into the ways people work. The company designs and manufactures
 architecture, furniture and technology products. Founded in 1912 and
 headquartered in Grand Rapids, Michigan, Steelcase (NYSE:   SCS) serves
 customers through a network of more than 800 independent dealers and
 approximately 14,000 employees worldwide. Fiscal 2006 revenue was $2.9

SOURCE Steelcase Inc.