Stein + Partners Brand Activation and Adobe Systems' CMO.com Launch the Brand Activator Blog

NEW YORK, Nov. 14, 2011 /PRNewswire-iReach/ -- Stein + Partners Brand Activation (SPBA) and Adobe Systems Inc.'s CMO.com, a website dedicated to digital marketing insights for Chief Marketing Officers, have launched the Brand Activator blog. Every week, Brand Activator will explore different aspects and examples of what it takes to be an "activated" brand in our hyperactive world.

In announcing the blog, SPBA President and Chief Creative Officer Tom Stein stated, "Brand activation is a concept whose time has come. Brands need to be ‘activated' to compete effectively in today's fragmented, multi-channel world, and brand activation requires a process and a discipline that few companies have mastered. Our blog will explore what it takes – and truly activated brands will participate in the blog conversation."

Stein believes that relentless interest in insights from customers, prospects, and people are at the heart of Brand Activation, as are projecting purpose and topicality, starting and participating in important conversations, a tight leadership team in lockstep alignment, and both top-down and bottom-up organizational connectivity. The ten tenets of activated brands are listed on SPBA's website.

"CMO.com aims to be a forum for CMOs to have exactly the kind of conversations that Brand Activation requires," said Tim Moran, the Editor-in-Chief of CMO.com. "We're excited to be participating in the development of the Brand Activation knowledge base."

Five senior members of SPBA, including Stein, will share authorship of the blog. The first Brand Activator blog entry has already been posted.  

About Stein + Partners Brand Activation:

Named 2011 Agency of the Year by BtoB Magazine, and 2010 Agency of the Year by the Business Marketing Association, Stein + Partners Brand Activation (http://www.steinbrand.com) is a branding, integrated and interactive agency that activates brands in such categories as financial services, technology, telecommunications, consumer electronics, business advisory services, pharmaceuticals, human resources, marketing services, and more.

SPBA's client roster includes Alvogen, The American Society of Mechanical Engineers (ASME), BPA Worldwide, Chicago Board Options Exchange (CBOE), D-Link Systems, DealerTrack, iLevel Solutions, Kaplan Global Solutions Americas, The McGraw-Hill Companies, PR Newswire, The Receivables Exchange, Schoolnet, Schoolwires, Standard & Poor's, Syniverse, TheLadders, Towers Watson, TransitCenter, uTest, Wolters Kluwer and Zycus.

About CMO.com and Adobe Systems

CMO.com is the senior marketing executive's one-stop shop for digital marketing insight. We help CMOs stay informed and save time so they can more effectively lead their companies in the digital world. Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. 

Media Contact: Barrie Rubinstein Stein + Partners Brand Activation, 646-467-7061, brubinstein@steinbrand.com

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