Steinway & Sons and Peter Lyngdorf Join Forces to Create the World's Finest Audio Visual Systems

May 15, 2007, 01:00 ET from Steinway & Sons

    NEW YORK, May 15 /PRNewswire/ -- Steinway & Sons, renowned for creating
 the world's finest pianos, and Peter Lyngdorf, Europe's preeminent
 developer and manufacturer of high performance digital sound systems, have
 forged a collaboration, under the auspices of Steinway Lyngdorf, and have
 entered into a multi-year international license agreement to produce the
 finest, high performance audio visual products and systems for distribution
 throughout the world. The announcement was made jointly by Bruce Stevens,
 President and Chief Executive Officer of Steinway & Sons, and Steen Lohse,
 Chairman of Steinway Lyngdorf. The financial terms and conditions were not
     "We have sought for some time to expand the Steinway & Sons brand into
 the high performance digital sound system market," said Steinway & Sons
 Executive Vice President, Frank Mazurco. "In Peter Lyngdorf, one of the
 audio industry's most respected innovators and pioneers, we have found a
 kindred spirit in terms of an uncompromising commitment to excellence,
 incomparable craftsmanship and quality. Steinway Lyngdorf creates products
 that are truly worthy of the Steinway name, offering unsurpassed
 performance, exceptional value and, most importantly, an extraordinary
 experience for discerning clientele the world over."
     "I have been on a quest my entire life to realize the vision of
 developing innovative systems which set an unequaled standard of excellence
 for the industry and that have no peer in terms of performance and
 experience. We intend for Steinway Lyngdorf to create a new paradigm in the
 audio visual industry, and we believe that The Model-D Music System will
 indeed set a new precedent," said Mr. Lyngdorf.
     "We are proud to have been selected by Steinway & Sons to bring audio
 visual systems to market which combine unparalleled performance with a fine
 furniture sensibility, and effortless simplicity in terms of usability. I
 am confident that the systems developed and manufactured by Steinway
 Lyngdorf will profoundly revolutionize and transform the audio visual
 marketplace as we know it today," said Mr. Lohse.
     The Steinway & Sons Model-D Music System, the first to be developed and
 manufactured by Steinway Lyngdorf, is the culmination of painstaking
 research and development in both electronics and in the acoustic
 performance of amplifiers and loudspeakers. The Model-D Music System
 incorporates an advanced version of Mr. Lyngdorf's revolutionary
 RoomPerfect(TM) technology, which enables the system to be adapted to the
 acoustic characteristics of any environment in order to ensure unsurpassed
 audio performance. At the time of installation, a highly trained Steinway
 Lyngdorf service specialist will utilize RoomPerfect(TM) to "voice" the
 System to provide optimal audio performance. Steinway Lyngdorf expects to
 manufacture less than one-hundred of these handcrafted systems in 2007. The
 Model-D will be available for shipment and installation in early Fall 2007,
 and will have an MSRP of $150,000.00.
     Steinway Lyngdorf is completing development of its sales channels,
 which will include select Steinway & Sons dealers, custom installers and
 strategic partners, and is also establishing a comprehensive training and
 certification program. The Company is also completing development of an
 internal specialist global network which will be responsible for system
 installations and after sales service.
     About Steinway & Sons:
     Since 1853, Steinway pianos have set an uncompromising standard for
 sound, touch, beauty, and investment value. Handcrafting each Steinway
 requires up to one full year -- creating an instrument of rare quality and
 global renown. Not surprisingly, Steinway remains the choice of 9 out of 10
 concert artists, and countless pianists, composers, and performers around
 the world. Headquartered in Astoria, New York, Steinway pianos are sold by
 nearly 200 authorized dealers worldwide. Steinway & Sons is a subsidiary of
 Steinway Musical Instruments, Inc. (NYSE:   LVB), which also owns
 Conn-Selmer, the nation's leading manufacturer of orchestra and band
 instruments. For further information, please visit the Steinway website
     About Steinway Lyngdorf:
     Headquartered in Hojbjerg, Denmark, and founded by Peter Lyngdorf in
 December 2005, Steinway Lyngdorf represents Mr. Lyngdorf's consuming
 passion to create the finest products in the audio/visual industry, without
 any compromises and without precedence. The Company designs and
 manufactures innovative high performance digital audio visual systems,
 under the Steinway & Sons brand, that embody a unique convergence of art
 and design, craftsmanship and technology, quality and value which results
 in the creation of "masterpiece systems" that transform the medium into an
 experience and the audience into a participant. Steinway Lyngdorf is
 creating a new paradigm in the audio visual industry, and The Model-D Music
 System is the standard bearer. For further information, please visit the
 Steinway Lyngdorf website (
     About Peter Lyngdorf:
     Mr. Lyngdorf, an innovative technology visionary and one of Europe's
 most successful entrepreneurs, has been a leading force in the audio
 industry for more than thirty years, and was the first to pioneer
 room-correction technology. His company, Lyngdorf Audio, the technology and
 market leader in the development and manufacture of high performance
 digital sound systems, operates the largest and most sophisticated research
 and development facilities in Europe. Mr. Lyngdorf was also the original
 financier of Toccata Technology ApS, which is credited with creating the
 world's first true digital amplifier, the legendary Millennium, in 1998,
 which technology was subsequently sold to Texas Instruments. Mr. Lyngdorf
 also founded, and is the majority shareholder of, AudioNord International,
 Europe's most successful audio specialist group, encompassing Hi-Fi
 Klubben, Scandinavia's largest HiFi importer and retailer and Dali A/S, a
 global high performance loudspeaker manufacturer.
     Steinway Lyngdorf Press Contact:    Steinway & Sons Press Contact:
     Evins Communications, Ltd.          Steinway & Sons, Inc.
     Meegan Insley, Senior               Leo Spellman, Sr. Director
     Vice President:                     of Communications
     Phone:  212-377-3590 /              Phone:  718-204-3116
     Email:     Fax:  718-545-1154
     Patrick Paris, Supervisor:
     Phone:  212-377-3572/

SOURCE Steinway & Sons