Step Into a Star's Shoes with Piperlime

Gap Inc.'s Fresh Online Shoe Shop Hosts Celebrity Footwear Auction with


Proceeds Benefit Charitable Organization Soles4Souls

May 02, 2007, 01:00 ET from Piperlime

    SAN FRANCISCO, May 2 /PRNewswire/ -- If you've ever wanted to know what
 it's like to walk a mile in a celebrity's shoes, now's your chance.
 Piperlime, a fresh online shoe shop from Gap Inc. (NYSE:   GPS), today
 announced that it will host an online celebrity shoe auction to benefit its
 exclusive charitable partner, Soles4Souls.
     Piperlime worked with dozens of Hollywood's hottest celebrities to
 autograph and donate their fabulous footwear for the auction, which can be
 accessed online at Bidding begins Thursday, May 3
 and concludes on Monday, May 14.
     The auction features new and gently-used shoes donated by nearly 30
 influential celebrities and athletes, including Lucy Liu, Jessica Simpson,
 Mischa Barton, Rosario Dawson, Mandy Moore, Alonzo Mourning, Haylie Duff,
 Joely Fisher, Wayne Gretzky, Mariska Hargitay, Teri Hatcher, Eric Mabius,
 Vanessa Minnillo, Parker Posey, Jamie-Lynn Sigler, Sharon Stone and Rachel
     "We're thrilled to help further the cause of Soles4Souls, an
 organization that has a remarkable, direct impact on millions of people
 throughout the world," said Catherine Beaudoin, Senior Vice President and
 General Manager of Piperlime. "It's also gratifying to see the generosity
 displayed by our roster of celebrities, and we thank them for their
     One hundred percent of the auction's proceeds will go to Soles4Souls, a
 unique non-profit organization whose simple mission is to impact as many
 lives as possible with the gift of shoes. Since its inception two years
 ago, Soles4Souls has collected and distributed millions of pairs of new and
 gently- used footwear to those in need.
     "We are deeply touched by the kindness displayed by Piperlime, as well
 as that of the many celebrities who have agreed to participate in this
 auction," said Wayne Elsey, founder and CEO, Soles4Souls. "Piperlime's
 celebrity shoe auction will help us further our mission to impact as many
 lives as possible with the gift of shoes."
     The auction is being managed on eBay Giving Works by Auction Cause, a
 premier online auction management agency specializing in high profile
 design, strategy, and cause marketing for corporations and nonprofits
     About Piperlime
     Piperlime, a fresh online shoe shop from Gap Inc., offers its customers
 a hand-picked assortment of more than 150 of the best brands in footwear
 for women, men and kids, and keeps them in the know with fashion advice
 from leading style authorities. Free shipping and free returns are standard
 at Piperlime. Stop by today.
     About Gap Inc.
     Gap Inc. is a leading international specialty retailer offering
 clothing, accessories and personal care products for men, women, children
 and babies under the Gap, Banana Republic, Old Navy, Forth & Towne and
 Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc.
 operates more than 3,100 stores in the United States, the United Kingdom,
 Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its
 international presence with franchise agreements for Gap and Banana
 Republic in Asia and the Middle East. For more information, please visit
     About Soles4Souls
     Nashville-based Soles4Souls(TM) facilitates the donations of new and
 gently-used shoes, which are used to aid the hurting worldwide. Shoe
 companies, retailers, and individuals can help by donating shoes, donating
 money, hosting a shoe drive or volunteering their time. Soles4Souls is a
 501(c)(3) recognized by the IRS. For more information, visit or call (866) 521-SHOE.

SOURCE Piperlime