DiMassimoGoldstein (NYC) beefs up 'online brand advocacy' offering by

retaining the veteran marketer.

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    NEW YORK, Oct. 11 /PRNewswire/ -- "We all know very well that our
 brands are less under our control and more under the sway of the digital
 multitudes. But it seems to us that this should be less like the weather --
 which everyone discusses, but no one seems to do anything about -- and more
 like the other things we learn to manage and exercise some control over."
 So says Mark DiMassimo, CEO of New York-based DiMassimoGoldstein (DIGO), in
 announcing his agency's retaining of veteran marketer, Stephanie Fierman,
 to consult for the agency and its clients on the subject of digital brand
 self-defense.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071011/NYTH123LOGO)
     According to Fierman, "Max Kalehoff of Nielsen BuzzMetrics had it just
 right when he said that this is the age of 'defensive branding.' There's so
 much a business can do to protect and defend its brand and reputation
 online, but most marketers still have no idea how to do this -- either
 proactively, or reactively in a crisis. Well I've learned the hard way, and
 I'm looking forward to making it a lot easier for DiMassimoGoldstein's
 clients."
     Fierman refers to her own brand wake-up call, when she discovered that
 the top Google search results for "Stephanie Fierman" were anonymous lies
 and derogatory innuendo. After months of "taking the high road and ignoring
 it," Fierman started looking for answers. What she's learned, she now
 shares with other marketers who are anxious to hear from her.
     This week, in addition to advising her growing client list, Fierman
 addressed the CMO Club in New York on the topic of online reputation
 management.
     About DiMassimoGoldstein (DIGO):
     DiMassimoGoldstein is a leading creative brand-building agency that
 partners with "B.R.A.V.E." Marketers to manage brands that emerge from the
 din of the marketplace and the limitations of their categories. B.R.A.V.E.
 Marketers manage to be Be Real and Visionary Everywhere. We've built our
 unique model doing just that for brands such as Comcast, Progressive,
 Gateway, Crunch Fitness, JetBlue, Clarisonic, Citibank, Starwood, GoSMILE,
 and Pfizer, among others. Visit us at www.digobrands.com.
     About Stephanie Fierman:
     Stephanie Fierman is a marketing executive for the digital age. Known
 for building both profitability and brand equity for companies in all
 stages of growth and across different business sectors, Ms. Fierman has
 contributed to the success of both Internet start-ups as well as Fortune 50
 companies including Citigroup, JPMorgan Chase and Time Warner. She
 graduated as a Baker Scholar from Harvard Business School and completed her
 undergraduate studies at the University of Pennsylvania. Ms. Fierman
 volunteers much of her personal time and talent to several arts and
 education organizations in New York City. For more information, go to
 www.stephaniefierman.com.
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 Stephanie Fierman
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SOURCE DiMassimoGoldstein