Steven Madden, Ltd. Announces New Sock Licensee for Its Steve Madden Brand

    LONG ISLAND CITY, N.Y., May 28 /PRNewswire-FirstCall/ --
 Steven Madden, Ltd. (Nasdaq:   SHOO), a leading designer, wholesaler and
 marketer of fashion footwear for women, men and children, today announced that
 the Company signed a license agreement with Paul Lavitt Mills, Inc. to
 manufacture and distribute Steve Madden branded socks in the United States.
     The new line will include basic styles, fashion styles, novelty knee
 socks, boot socks and legwarmers.  Select styles will be introduced in late
 Spring of this year.
     Jamieson Karson, Chief Executive Officer of Steven Madden, Ltd., stated,
 "We are pleased to be partnering with Paul Lavitt Mills, given their
 reputation for quality and excellence.  Of particular note, they have
 significant experience manufacturing and marketing socks and hosiery for
 multiple fashion brands, including Etienne Aigner and Nicole Miller."
     Arthur Lavitt, President and Chief Executive Officer of Paul Lavitt Mills,
 Inc., commented, "We are excited to be working with Steven Madden, Ltd. and
 are committed to delivering innovative and trendy designs in legwear that will
 be specifically geared to the Steve Madden customer."
 
     Steven Madden, Ltd. designs and markets fashion-forward footwear for
 women, men and children.  The shoes are sold through Steve Madden Retail
 Stores, Department Stores, Apparel and Footwear Specialty Stores, and on-line
 at www.stevemadden.com.  The Company has several licenses for the Steve Madden
 & Stevies brands -- including outerwear, leather sportswear, eyewear, hosiery,
 handbags, and belts -- owns and operates two retail stores under its David
 Aaron brand, and is the licensee for l.e.i. Footwear.
 
     Paul Lavitt Mills, Inc. based in Hickory, North Carolina is a vertically
 integrated hosiery manufacturer of socks and legwear for the entire family.
 The company has the ability to supply products to meet both basic and fashion
 demands in today's hosiery market.
 
     Statements in this press release that are not statements of historical or
 current fact constitute "forward-looking statements" within the meaning of the
 Private Securities Litigation Reform Act of 1995.  Such forward-looking
 statements involve known and unknown risks, uncertainties and other unknown
 factors that could cause the actual results of the Company to be materially
 different from the historical results or from any future results expressed or
 implied by such forward-looking statements.  In addition to statements which
 explicitly describe such risks and uncertainties readers are urged to consider
 statements labeled with the terms "believes", "belief", "expects", "intends",
 "anticipates" or "plans" to be uncertain and forward-looking.  The forward
 looking statements contained herein are also subject generally to other risks
 and uncertainties that are described from time to time in the Company's
 reports and registration statements filed with the Securities and Exchange
 Commission.
 
 

SOURCE  Steven Madden, Ltd.