BOCA RATON, Fla., Aug. 22 /PRNewswire/ -- Energy drinks get all the hype
these days, but a healthier alternative with an enormous potential is hitting
the shelves in the sizzling nutraceutical beverage market. The growth in
nutraceutical beverages has been truly amazing, with formulation from Steven
Seagal, who can now can add "Energy Drink formulator" to a list of talents
that already includes veteran actor, singer/songwriter, guitarist, Aikido
black belt and master herbalogist.
Maintaining an unrelenting schedule that would tire younger entrepreneurs,
the 54-year-old Seagal has just completed two movies, "Into the Sun" and
"Submerged." His album, "Songs from the Crystal Cave," released earlier this
year, has already hit the pop charts in Europe. Lightning Bolt Energy
Drink(TM) is the result of Seagal's travels in Asia in search of the
botanicals believed to keep many locals disease-free for life. Seagal says he
discovered the benefits of Asian Cordyceps (one of the most rare and treasured
botanicals used in Chinese and Tibetan medicine for thousands of years) while
researching immune builders in Asia. It promotes energy, vitality and
longevity. Other unique ingredients of the drink include the Tibetan Goji
Berry, a powerful anti-oxidant and a juice concentrate with a patented process
that contains naturally occurring policosanols. Policosanols have been shown
in clinical studies to lower cholesterol.
Lightning Bolt is the first energy drink made from 100% natural juice. It
is all natural with no sugar added and also contains vitamins B3, B6, B12 and
B5. "I have traveled the world creating this drink; there is none better that
I know," says Seagal, who frequented Tibet and Japan in the 1960s and 1970s
while learning Buddhism, martial arts and herbalogy. "I have included in this
drink everything I could to strengthen the body."
The vision of SSE is to bring high-quality nutritional products and
personal care (essential oils) products to the consumer on a global level ...
products designed to strengthen the mind, body and spirit. Lightning Bolt is
available in both 8.4 oz and 16 oz sizes -- singles and 4-packs. The drinks
come in three unique flavors, Asian Experience, Cherry Charge and Root Beer
Rush. Lightning Bolt is truly a new generation of Gourmet Energy Drink due to
the appealing taste and health benefits.
"There are thousands of years of anecdotal evidence and more recent
scientific and clinical data to support the health benefits of the
nutraceuticals in Lightning Bolt," says Mitch Gould, of Steven Seagal
Enterprises. "We're focused on bringing the consumer a healthy alternative to
what's currently available."
About Steven Seagal Enterprises
Mitch Gould brings over 22 years of sales and business development
experience to the Steven Seagal Enterprises team. He is experienced across a
wide range of nutritional product formulation and development such as
vitamins, minerals, herbs, energy drinks and energy bars. Mitch has a proven
track record of bringing quality nutritional and consumer products to retail
markets from concept to shelf. Many of his products have been featured in
major publications such as Time, Newsweek, Sports Illustrated, US News, etc.
His experience, knowledge and contacts have enabled him to achieve rapid
success in the launch of the Lightning Bolt Energy Drink. He oversees the
entire project including manufacturing, logistics, distribution, advertising,
sales & marketing on a global level. Mitch has assembled a quality team of
beverage and sports experts with combined experience of over 75 years in
bringing name-brand quality products to the retail market. These products
include pharmaceutical, protein fortified beverages, dietary supplements,
sports nutrition products, as well as herbal formulations. For more
information on Steven Seagal Enterprises, go to http://www.lightningdrink.com
or call 800-278-1886.
SOURCE Steven Seagal Enterprises