Steven Seagal Enterprises Launches New Line of Energy Drinks

Aug 22, 2005, 01:00 ET from Steven Seagal Enterprises

    BOCA RATON, Fla., Aug. 22 /PRNewswire/ -- Energy drinks get all the hype
 these days, but a healthier alternative with an enormous potential is hitting
 the shelves in the sizzling nutraceutical beverage market. The growth in
 nutraceutical beverages has been truly amazing, with formulation from Steven
 Seagal, who can now can add "Energy Drink formulator" to a list of talents
 that already includes veteran actor, singer/songwriter, guitarist, Aikido
 black belt and master herbalogist.
     Maintaining an unrelenting schedule that would tire younger entrepreneurs,
 the 54-year-old Seagal has just completed two movies, "Into the Sun" and
 "Submerged." His album, "Songs from the Crystal Cave," released earlier this
 year, has already hit the pop charts in Europe. Lightning Bolt Energy
 Drink(TM) is the result of Seagal's travels in Asia in search of the
 botanicals believed to keep many locals disease-free for life. Seagal says he
 discovered the benefits of Asian Cordyceps (one of the most rare and treasured
 botanicals used in Chinese and Tibetan medicine for thousands of years) while
 researching immune builders in Asia. It promotes energy, vitality and
 longevity.  Other unique ingredients of the drink include the Tibetan Goji
 Berry, a powerful anti-oxidant and a juice concentrate with a patented process
 that contains naturally occurring policosanols.  Policosanols have been shown
 in clinical studies to lower cholesterol.
     Lightning Bolt is the first energy drink made from 100% natural juice.  It
 is all natural with no sugar added and also contains vitamins B3, B6, B12 and
 B5. "I have traveled the world creating this drink; there is none better that
 I know," says Seagal, who frequented Tibet and Japan in the 1960s and 1970s
 while learning Buddhism, martial arts and herbalogy.  "I have included in this
 drink everything I could to strengthen the body."
     The vision of SSE is to bring high-quality nutritional products and
 personal care (essential oils) products to the consumer on a global level ...
 products designed to strengthen the mind, body and spirit.  Lightning Bolt is
 available in both 8.4 oz and 16 oz sizes -- singles and 4-packs. The drinks
 come in three unique flavors, Asian Experience, Cherry Charge and Root Beer
 Rush. Lightning Bolt is truly a new generation of Gourmet Energy Drink due to
 the appealing taste and health benefits.
     "There are thousands of years of anecdotal evidence and more recent
 scientific and clinical data to support the health benefits of the
 nutraceuticals in Lightning Bolt," says Mitch Gould, of Steven Seagal
 Enterprises. "We're focused on bringing the consumer a healthy alternative to
 what's currently available."
     About Steven Seagal Enterprises
     Mitch Gould brings over 22 years of sales and business development
 experience to the Steven Seagal Enterprises team. He is experienced across a
 wide range of nutritional product formulation and development such as
 vitamins, minerals, herbs, energy drinks and energy bars.  Mitch has a proven
 track record of bringing quality nutritional and consumer products to retail
 markets from concept to shelf.  Many of his products have been featured in
 major publications such as Time, Newsweek, Sports Illustrated, US News, etc.
 His experience, knowledge and contacts have enabled him to achieve rapid
 success in the launch of the Lightning Bolt Energy Drink. He oversees the
 entire project including manufacturing, logistics, distribution, advertising,
 sales & marketing on a global level. Mitch has assembled a quality team of
 beverage and sports experts with combined experience of over 75 years in
 bringing name-brand quality products to the retail market. These products
 include pharmaceutical, protein fortified beverages, dietary supplements,
 sports nutrition products, as well as herbal formulations. For more
 information on Steven Seagal Enterprises, go to
 or call 800-278-1886.

SOURCE Steven Seagal Enterprises