Stolichnaya(R) Announces the Grand Opening of the Stoli(R) Hotel

A Hotel-Inspired Entertainment Space In Hollywood

    PURCHASE, N.Y., April 27 /PRNewswire/ -- Stolichnaya(R) vodka, the
 best- selling Russian vodka in the United States, today announced the May
 2, 2007 grand opening of the inaugural Stoli(R) Hotel, Los Angeles. Adding
 yet another milestone to Stoli(R)'s unique history of innovation, the
 Stoli(R) Hotel will provide L.A. with a month-long entertainment space,
 boasting a cutting-edge design that rivals the world's most fashionable
 hotels.
     Inspired by the Hotel Moskva, the iconic hotel on Stoli(R)'s label, the
 10,000 square-foot Stoli(R) Hotel is located in heart of Hollywood and
 comes complete with all of the amenities one would expect from a luxury
 hotel.
     Invited guests will be greeted by a full-service concierge as they
 enter the hotel to view the exquisitely designed bar or visit the
 integrated spa. A series of individually designed guest rooms, inspired by
 Stoli(R)'s full flavor portfolio, will host a range of events. The elit(TM)
 Suite, which pays homage to Stoli(R)'s ultra-luxury vodka, Stolichnaya(R)
 elit(TM), will be open to VIPs only.
     The Stoli(R) Hotel, which promises to be the most desirable venue in
 the city for its month-long stay, has combined glamour, music, film and
 fashion within a range of authentic, invitation-only events. DJ nights with
 DJ AM, Samantha Ronson, Kid Millionaire and That 70's Show's Danny
 Masterson compliment celebrity-filled film premiere after-parties, concerts
 and magazine parties.
     "The Stoli(R) Hotel was conceived by drawing upon the brand's roots,"
 said Adam Rosen, Senior Brand Manager of Stolichnaya(R) vodka. "Each facet
 of the hotel has been carefully selected to incorporate Stolichnaya(R)'s
 authentic heritage, while drawing upon the modern day qualities that top
 metropolitan hotels possess, including a cutting-edge cocktail culture."
     The hotel's design draws from the history of opulence and baroque
 grandeur of the Russian czars, as well as elements from the Russian
 artistic and political movement, Constructivism, which championed the arts
 as a vehicle of social change and was characterized by the bold, geometric,
 industrial structures of the early 20th century.
     Simultaneous to the launch of Stoli(R) Hotel, Stoli(R) will introduce
 http://www.stolihotel.com, which will go live on May 2, 2007, and provide
 viewers with a virtual tour of the hotel, its many amenities and a calendar
 of events.
     Additionally, Stoli(R) Hotel has partnered with DIFFA: Design
 Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS
 service and education programs in the United States.
     While the Stoli(R) Hotel's inaugural launch will take place in Los
 Angeles, the hotel is slated to travel to various metropolitan centers
 across the country, including New York, Chicago and Miami.
     About Stolichnaya(R)
     Stolichnaya(R) has established itself as the most trusted name in
 vodka, guaranteeing Russian authenticity, quality and expertise in each
 bottle. Decades after the brand's birth, Stoli(R) remains the best selling
 Russian vodka in the United States, valued for its premium ingredients,
 unique filtration process, and consistently superb taste.
     As part of its unique history of innovation, Stoli(R) was the first
 imported premium vodka in the U.S. in 1965, the first to introduce flavored
 vodkas in 1986, the first to establish an ultra-luxury category with
 Stolichnaya(R) elit(TM), as well as the first vodka launched in space.
 
 

SOURCE Stoli