StoryBranding™ wins prestigious Axiom Gold Medal book award in marketing/advertising category
CHICAGO, April 1, 2013 /PRNewswire-iReach/ -- Jenkins Group is proud to announce that the book, StoryBranding: Creating Standout Brands Through The Power of Story, by Jim Signorelli, CEO of eswStoryLab, was awarded the Axiom Gold Medal in the Advertising/Marketing category.
Axiom Business Book Awards honors the best business books published during the past year.
Drawing on "story logic," StoryBranding was created to help marketers, especially those with maturing brands, revitalize their brand's identity. At its core is a working model that approaches the brand as a protagonist that must surmount certain obstacles in order to achieve a lasting relationship with consumers.
StoryBranding describes both a marketing philosophy and a planning approach that is practiced at eswStoryLab. After three years of research, the book presents a number of unique tools that marketers can use to arrive at their brand's "inner layer," the authentic belief and value system that will resonate most with prospects. Following the method that is prescribed in the book, one is able to create a StoryBrief. This is a tool that replaces the traditional creative brief and one that helps everyone associated with a given brand become more immersed in the brand's authentic story.
"I am obviously very pleased and humbled by this award," says Signorelli. "What started out as a manual to help our people become more adept at brand planning has resulted in three things I hardly expected, a book, and now this award."
StoryBranding is currently a bestseller in the Marketing/Advertising category on Amazon and is available at most bookstores. It can also be ordered directly by going to www.jimsignorelli.com.
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