StratBridge and to Help Entertainment Venues 'Fill the House' with Integrated Ticket Sales and Analysis

Partnership enables concert halls, pro sports teams, and other

organizations to increase ticket sales and boost revenues

Jul 25, 2007, 01:00 ET from StratBridge

    BOSTON, July 25 /PRNewswire/ -- StratBridge today announced it has
 partnered with to provide live entertainment organizations such
 as professional sports teams and concert halls with an integrated system to
 maximize ticket revenues and increase sales. The business-to-business
 ticketing solutions from combined with StratBridge's StratTix
 ticket analysis software will give venue managers the information and tools
 they need to grow profits for every game, concert, exhibit or other event.
     California-based is a one-stop shop for organizations that
 want to sell tickets online or via retail outlets, kiosks, call centers or
 interactive voice response systems. Its customers include thousands of
 entertainment venues around the world, including facilities that host
 everything from rock concerts to modern dance and wrestling, as well as
 professional sports organizations such as NASCAR, Major League Baseball and
 National Hockey League teams.'s automated ticketing systems
 give organizations a variety of options for selling tickets and reaching
 more customers. Integrating's sales systems with StratTix will
 ensure managers have valuable information about sold and available seating
 so they can develop effective promotions to fill venues prior to events.
     " delivers a powerful system that helps us provide many ways
 for customers to purchase tickets," said Dallas Stars Senior Vice President
 of Ticket Sales Colin Faulkner. "Integrating that ticket purchase
 information with StratTix will give us a dynamic view of our ticket sales
 -- what the trends, patterns and outliers are -- so we can better price
 tickets, project sales, and market to our customers and ultimately continue
 to grow revenues.
     "Ticket sales information from feeds into StratTix, which
 displays the data for venue sales teams to review. StratTix delivers a
 graphical representation of the venue that allows sales teams to gain
 "facility-level" down to "seat-level" understanding of ticket sales so they
     -- see previously hidden ticket purchase patterns and trends within one
        event, a series of events or an entire season;
     -- track the impact marketing campaigns such as advertising, promotions
        and direct mail have on sales;
     -- monitor effects of price changes on sales both visually and
     "In an effort to provide advanced technology to venue managers, whose
 primary concern is to fill the house for every event, this integrated
 approach simplifies that process," said CEO Larry Witherspoon.
 "Now they will be able to react better to their fans or patrons buying
     The integrated solution will enable organizations like the Dallas Stars
 to improve the entire ticket holder experience, including ticket sales and
 souvenir purchases during the event, to increase customer satisfaction and
 ensure these attendees return.
     "Selling tickets has evolved from a one-dimensional transaction to a
 science, and live entertainment organizations need to capitalize on every
 opportunity to stay competitive," said StratBridge Founder and CEO Matt
 Marolda. "Combining effective, multifaceted ticketing solutions with
 in-depth analysis enables these organizations to see every opportunity and
 trend and take advantage of it to maximize sales."
     About Dallas Stars
     The Dallas Stars organization has experienced extensive success since
 moving to North Texas prior to the 1993-94 National Hockey League season,
 collecting seven division titles, two Western Conference crowns, two
 President's Trophies as the club with the NHL's top regular-season record,
 and of course, the 1999 Stanley Cup championship. The Dallas Stars were
 proud hosts of the 2007 NHL All-Star Game, and play their games at the
 American Airlines Center, one of the preeminent arenas in North America.
     About, a subsidiary of MLB Advanced Media, LP, the interactive
 media and Internet Company of Major League Baseball, is a premier event
 ticketing solutions and services provider for thousands of top worldwide
 entertainment and sports venues.
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at .

SOURCE StratBridge