StratBridge Increases Sales, Broadens Market Reach and Launches New Products in 2006

Expansion Into Professional Sports Market, Industry Awards Mark Eventful

Year



03 Jan, 2007, 00:00 ET from StratBridge

    CAMBRIDGE, Mass., Jan. 3 /PRNewswire/ -- Fueled by an increasing demand
 for professional sports teams to maximize ticket revenue, StratBridge
 continues to grow sales for its mouseclick-accessible data and ticket
 analysis software. Sales have grown by 100 percent for 2006 with much of
 the momentum coming from strategic deals with professional sports leagues
 such as the National Basketball Association (NBA) and the National Hockey
 League (NHL).
     StratBridge's StratTix ticket analysis software has become the de facto
 standard for professional sports teams that want to increase home-game
 ticket sales and revenue. StratTix gives sales staff graphical
 representations of their arena, ballpark or stadium, with seat-level
 drill-down views of sold and available seating. Sales teams can use
 StratTix to access this information in real-time, so they have the most
 accurate, up-to-date information from which they can create effective
 promotions on the fly. Some teams are using StratBridge.net data analysis
 software to study players' effectiveness, longevity and potential impact on
 their teams to draft, trade or retain the best talent.
     Winning industry accolades
     StratBridge and its customers have been recognized by industry leaders
 for using technology to streamline data analysis and enhance productivity.
 The Arizona Diamondbacks' StratBridge.net deployment was recently named by
 InfoWorld magazine as one of the top 100 IT projects in the country in
 2006. StratBridge.net quickly compiles and presents key data on thousands
 of players in the major leagues, automating much of the labor-intensive,
 manual data collection and analysis that sometimes results in teams making
 key personnel decisions based on stale information.
     The Boston Celtics won the Mass Technology Leadership Award for its use
 of StratTix to develop strategies for increasing attendance at the TD
 BankNorth Center. A 40-inch plasma screen TV that constantly refreshes with
 current sold and available seating for every home game throughout the
 season acts as the sales team's nerve center.
     Expanded product line
     StratBridge expanded its product line in 2006 to help a broader range
 of data-dependent organizations increase revenues and operate more
 efficiently. In addition to StratTix, StratBridge also announced StratView,
 an interactive color-coded dashboard that enables sports teams, business
 analysts, financial investors, and other data-dependent professionals to
 make smart decisions faster than with standard chart tools. Like other
 StratBridge products, StratView harnesses the power of Microsoft's .NET
 initiative, giving users powerful charting tools affordably, and with a
 small technology footprint.
     "2006 has been an eventful year for us as we've capitalized on the
 professional sports market while delivering products that enable anyone who
 works with data to be more productive," said StratBridge Founder and CEO
 Matthew Marolda. "The InfoWorld and Mass Technology Leadership awards along
 with 30 consecutive profitable quarters are testaments to our success, and
 our mission is to continue providing powerful data analysis tools that help
 organizations increase revenues and profits."
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 http://www.stratbridge.com.
 
 

SOURCE StratBridge
    CAMBRIDGE, Mass., Jan. 3 /PRNewswire/ -- Fueled by an increasing demand
 for professional sports teams to maximize ticket revenue, StratBridge
 continues to grow sales for its mouseclick-accessible data and ticket
 analysis software. Sales have grown by 100 percent for 2006 with much of
 the momentum coming from strategic deals with professional sports leagues
 such as the National Basketball Association (NBA) and the National Hockey
 League (NHL).
     StratBridge's StratTix ticket analysis software has become the de facto
 standard for professional sports teams that want to increase home-game
 ticket sales and revenue. StratTix gives sales staff graphical
 representations of their arena, ballpark or stadium, with seat-level
 drill-down views of sold and available seating. Sales teams can use
 StratTix to access this information in real-time, so they have the most
 accurate, up-to-date information from which they can create effective
 promotions on the fly. Some teams are using StratBridge.net data analysis
 software to study players' effectiveness, longevity and potential impact on
 their teams to draft, trade or retain the best talent.
     Winning industry accolades
     StratBridge and its customers have been recognized by industry leaders
 for using technology to streamline data analysis and enhance productivity.
 The Arizona Diamondbacks' StratBridge.net deployment was recently named by
 InfoWorld magazine as one of the top 100 IT projects in the country in
 2006. StratBridge.net quickly compiles and presents key data on thousands
 of players in the major leagues, automating much of the labor-intensive,
 manual data collection and analysis that sometimes results in teams making
 key personnel decisions based on stale information.
     The Boston Celtics won the Mass Technology Leadership Award for its use
 of StratTix to develop strategies for increasing attendance at the TD
 BankNorth Center. A 40-inch plasma screen TV that constantly refreshes with
 current sold and available seating for every home game throughout the
 season acts as the sales team's nerve center.
     Expanded product line
     StratBridge expanded its product line in 2006 to help a broader range
 of data-dependent organizations increase revenues and operate more
 efficiently. In addition to StratTix, StratBridge also announced StratView,
 an interactive color-coded dashboard that enables sports teams, business
 analysts, financial investors, and other data-dependent professionals to
 make smart decisions faster than with standard chart tools. Like other
 StratBridge products, StratView harnesses the power of Microsoft's .NET
 initiative, giving users powerful charting tools affordably, and with a
 small technology footprint.
     "2006 has been an eventful year for us as we've capitalized on the
 professional sports market while delivering products that enable anyone who
 works with data to be more productive," said StratBridge Founder and CEO
 Matthew Marolda. "The InfoWorld and Mass Technology Leadership awards along
 with 30 consecutive profitable quarters are testaments to our success, and
 our mission is to continue providing powerful data analysis tools that help
 organizations increase revenues and profits."
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 http://www.stratbridge.com.
 
 SOURCE StratBridge