StratBridge's StratTix Helps Sports Franchises, Entertainment Venues Increase Ticket Sales, Revenues

Data analytics tool gives customers such as the Boston Celtics and the Boston

Bruins a real-time snapshot of per-event ticket sales



Apr 04, 2006, 01:00 ET from StratBridge

    BOSTON, April 4 /PRNewswire/ -- StratBridge today unveiled StratTix, a new
 data analytics tool that helps sports franchises, entertainment venues and
 other admissions-based operations maximize ticket sales and increase revenue.
 StratTix is the first tool that lets users quickly cull ticket information
 from a variety of sources to gain a real-time view of ticket inventories and
 trends prior to events, so sales teams can develop strategies on the fly to
 fill seats.
     Professional sports franchises such as the Boston Celtics and the Boston
 Bruins have chosen StratTix to convert static ticket data into dynamic
 information they can act upon to fill unsold seats in advance of home games.
 Based on StratBridge's proprietary StratBridge.net data analytics platform,
 StratTix gives sales teams a graphical representation of the venue that lets
 users drill down to individual seat sales information in just two mouse
 clicks.
 
     Managing expiring inventory
     Expiring inventory, such as event tickets, airplane tickets, hotel rooms,
 car rentals, etc. poses a challenge to sales managers who need to keep track
 of unsold items. Gathering real-time data to develop promotions often requires
 more resources than many managers can provide in a short timeframe to make
 informed decisions.
     "Previously, real-time data collection was impossible," said Lorraine
 Spadaro, vice president of technology and eBusiness for the TD Banknorth
 Garden and the Boston Bruins. "We'd get data from various ticket sources that
 sometimes was several days old. So we often had to make assumptions, which
 isn't the best way to fill the arena. StratTix gives us in-depth mouse click
 analysis so we have the most current information for making crucial marketing
 decisions."
     StratTix provides sports teams and entertainment venue managers a variety
 of strategic advantages, including the ability to:
     * see previously hidden patterns and trends within an event or stretch of
       events;
     * track the impact marketing campaigns such as advertising, promotions and
       direct mail have on sales; and,
     * monitor price effects visually and quantitatively.
 
     Using StratTix, venue managers can export features to publish data via
 Microsoft Office applications such as Word, Excel, or PowerPoint or as a .PDF
 file. They can also secure logins to ensure users only access the data to
 which they have rights. StratTix also provides a broad range of multicolor
 visualization options including sold, availability, paid percentage,
 attendance and full season paid percentage.
     "Repeatedly filling a venue to capacity is a challenge for many
 organizations," said StratBridge Founder and CEO Matt Marolda. "StratTix takes
 the guesswork out of the process. Sales staff no longer must wait for the box
 office or ticketing systems to produce 'up-to-date' ticket information.
 Instead, they can use StratTix to collect the data in real time and
 automatically see what seats are still unfilled. That real-time access lets
 them make smarter decisions about how to fill unsold seats."
 
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at the
 touch of a button. StratBridge.net is a Web-native system that seamlessly
 extracts data from internal and external sources, regardless of format, and
 visually renders it in Internet browsers and Microsoft Office applications. A
 variety of customers, including professional sports franchises, institutional
 and individual investors, consultants and business leaders, use the software
 to quickly understand complex data patterns. For more information, visit the
 company's Web site at http://www.stratbridge.com.
 
     Contact: Michelle Dillon
              Beaupre & Co. Public Relations, Inc.
              603-559-5835
              mdillon@beaupre.com
 
 

SOURCE StratBridge
    BOSTON, April 4 /PRNewswire/ -- StratBridge today unveiled StratTix, a new
 data analytics tool that helps sports franchises, entertainment venues and
 other admissions-based operations maximize ticket sales and increase revenue.
 StratTix is the first tool that lets users quickly cull ticket information
 from a variety of sources to gain a real-time view of ticket inventories and
 trends prior to events, so sales teams can develop strategies on the fly to
 fill seats.
     Professional sports franchises such as the Boston Celtics and the Boston
 Bruins have chosen StratTix to convert static ticket data into dynamic
 information they can act upon to fill unsold seats in advance of home games.
 Based on StratBridge's proprietary StratBridge.net data analytics platform,
 StratTix gives sales teams a graphical representation of the venue that lets
 users drill down to individual seat sales information in just two mouse
 clicks.
 
     Managing expiring inventory
     Expiring inventory, such as event tickets, airplane tickets, hotel rooms,
 car rentals, etc. poses a challenge to sales managers who need to keep track
 of unsold items. Gathering real-time data to develop promotions often requires
 more resources than many managers can provide in a short timeframe to make
 informed decisions.
     "Previously, real-time data collection was impossible," said Lorraine
 Spadaro, vice president of technology and eBusiness for the TD Banknorth
 Garden and the Boston Bruins. "We'd get data from various ticket sources that
 sometimes was several days old. So we often had to make assumptions, which
 isn't the best way to fill the arena. StratTix gives us in-depth mouse click
 analysis so we have the most current information for making crucial marketing
 decisions."
     StratTix provides sports teams and entertainment venue managers a variety
 of strategic advantages, including the ability to:
     * see previously hidden patterns and trends within an event or stretch of
       events;
     * track the impact marketing campaigns such as advertising, promotions and
       direct mail have on sales; and,
     * monitor price effects visually and quantitatively.
 
     Using StratTix, venue managers can export features to publish data via
 Microsoft Office applications such as Word, Excel, or PowerPoint or as a .PDF
 file. They can also secure logins to ensure users only access the data to
 which they have rights. StratTix also provides a broad range of multicolor
 visualization options including sold, availability, paid percentage,
 attendance and full season paid percentage.
     "Repeatedly filling a venue to capacity is a challenge for many
 organizations," said StratBridge Founder and CEO Matt Marolda. "StratTix takes
 the guesswork out of the process. Sales staff no longer must wait for the box
 office or ticketing systems to produce 'up-to-date' ticket information.
 Instead, they can use StratTix to collect the data in real time and
 automatically see what seats are still unfilled. That real-time access lets
 them make smarter decisions about how to fill unsold seats."
 
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at the
 touch of a button. StratBridge.net is a Web-native system that seamlessly
 extracts data from internal and external sources, regardless of format, and
 visually renders it in Internet browsers and Microsoft Office applications. A
 variety of customers, including professional sports franchises, institutional
 and individual investors, consultants and business leaders, use the software
 to quickly understand complex data patterns. For more information, visit the
 company's Web site at http://www.stratbridge.com.
 
     Contact: Michelle Dillon
              Beaupre & Co. Public Relations, Inc.
              603-559-5835
              mdillon@beaupre.com
 
 SOURCE  StratBridge