PR Newswire: news distribution, targeting and monitoring
 

Strategic Approach Captures New Brands for Pasternak Wine Imports Targeting Classic Wine Producing Regions and Iconic Brands

 

HARRISON, N.Y., Dec. 16 /PRNewswire/ -- Pasternak Wine Imports, (PWI) one of the nation's leading importers of fine wines from around the world, Fattoria dei Barbi, world renowned Brunello producer and Valdo, the storied Prosecco producer from Valdobbiadene, today announced the appointment of PWI as their sole U.S. Agent and Importer.

In making the announcement, PWI's President and CEO James Galtieri commented, "Our strategy of identifying regions that have demonstrated potential in the U.S. market and targeting established producers with a full portfolio of offerings; from high image, special wines to quality, everyday offerings creates a win-win for both producer and importer. We are honored to have such well known, established Italian producers as Fattoria dei Barbi and Valdo join our growing Italian wine portfolio. Earlier this year, Dievole, the celebrated Tuscan producer, joined our family and the addition of Fattoria dei Barbi and Valdo, creates a dynamic synergy to Pasternak's Italian portfolio."

Fattoria dei Barbi is "The" reference for Brunello in Montalcino. Barbi's approach of using tradition to anchor contemporary expressions of wine continues to position Barbi as a leading producer in Brunello. The Colombini family is one of the most influential of the Region and have been an integral part in writing the history of Brunello. Fattoria dei Barbi's commitment to innovation and quality have lead to many "firsts", namely; The 1st exporters of Brunello, 1817; the 1st Brunello awarded by the state (Italy), 1892; the pioneers of wine tourism, 1938; the 1st Tuscan cellar open to visitors, 1954; producer of the 1st Super Tuscan, Brusco dei Barbi, 1969. Stefano Cinelli Colombini, 20th generation of Fattoria dei Barbi, noted, "We are proud to join Pasternak's burgeoning Italian portfolio and are confident their expertise with brands of Barbi's pedigree will create the perfect marriage."

Valdo, located in the heart of Valdobbiadene, the renown region for Prosecco, was founded in 1926 by the Societa Anonima Vini Superiori & purchased by The Bolla Family in the 1940's. Over 80 years of continuous innovation, an ongoing quest for quality and devotion to respecting the vineyards and local wine-making traditions have lead Valdo to produce unique and unrivalled products. As Italy's most noted sparkling, Prosecco is skyrocketing: +46% over 4 years. Valdo delivers authentic Prosecco with a style perfectly suited for the American palate; smaller, longer lasting perlage, softer mouth feel. Pierluigi Bolla, President and Chief Executive Officer, commented, "Valdo Prosecco has tremendous potential in the US, and we are confident Pasternak's growing sparkling wine offerings and Italian portfolio will propel Valdo to the next level."

The appointments were effective November 1, 2009.

About Pasternak

Founded in 1988, Pasternak Wine Imports is a national importer of fine wines from France, Spain, Italy, Australia, New Zealand, Argentina, Chile, and California. Headquartered in Harrison, NY, the company distributes its products in all fifty states through wholesalers and state boards. Their producers are leaders in their regions and their portfolios are all exceptional in quality and value. For further information, please visit www.pasternakwine.com.

SOURCE Pasternak Wine Imports

Back to top

RELATED LINKS
http://www.pasternakwine.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

Featured Video

 
  • Print
  • Email
  •   RSS
  • Share it 
  • Blog it 
  • Blog Search 

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Free Investing Newsletter from Investor Uprising!

Learn to navigate the world's financial system and profit from leading companies.  


Register for Investor Uprising, the people's investment site, for a free weekly newsletter, information, education and premium research including our latest IU Confidential Report - "All The Glitters: The Ultimate Gold Report".

Advanced Search
Search
  
  1. Products & Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire