WALTHAM, Mass., May 11, 2017 /PRNewswire/ -- For over 80 years, Stride Rite has been producing its classic white baby bootie for toddlers learning how to walk. The original bootie launched in 1931 and has remained a staple wardrobe item for families with young children. The newly redesigned baby bootie, the Bailey, has been updated to cater to the tastes of today's parents, while staying true to the classic styling of the original bootie. The Stride Rite Bailey also reflects advancements in footwear technology to provide the most stable and comfortable shoe for toddlers.
"As parents we love to share elements of our own childhood with our little ones - from experiences to toys and even shoes," says Liz Bunnell, vice president of marketing, Stride Rite. "This nostalgia and longing for simple, classic items for baby is what inspired the redesign of this beloved shoe. As part of our new SRTech line, including various classic silhouettes, the Bailey shoe has been revamped to provide toddlers with the utmost comfort, stability and style from when they are learning to walk to when they are off and running."
The full SRTech collection, in addition to the Bailey, has been updated with new features and benefits. SRTech soles have been changed from leather to rubber which has made them lighter weight, and has increased slip resistance and flexibility. The rounded athletic sole makes for less tumbles, and makes the upper more malleable to encourage a more natural gait. The new sensory pod design pays special attention to the heel strike and forefoot pressure points, so an early walker can better feel the ground beneath their feet. Memory foam technology in the sole, a feature in all shoes in the newly designed SRTech collection, provides maximum comfort.
"The classic white lace-up bootie is a symbol of Stride Rite's rich heritage and experience in children's footwear, so it was essential to get the redesign right – both with the styling and the structure of the shoe. To give moms and dads a more modern first shoe for baby, we gave the Bailey upper a sleek and sporty makeover and have developed the shoe in classic white, as well as metallic pink," says Marc Loverin, creative director, Stride Rite. "We made design updates to our entire line of SRTech shoes, including the Addison, which has a sleek, wing tip design, and the Jane, which is a modern take on the classic Mary Jane style."
The Bailey will be available beginning on June 25 on StrideRite.com in white and pink metallic at a SRP of $52.00. Size availability in white includes sizes 3-7 in medium-width, wide, and extra wide. Size availability in pink metallic includes sizes 3-7 in medium-width and wide.
ABOUT STRIDE RITE
Founded in 1919, Stride Rite combines heritage and knowledge, steeped in nearly 100 years in children's footwear, with a modern-day understanding of kids' every day adventures. Inspired by real life, Stride Rite prides itself on making great looking, high quality footwear, building strong consumer relationships and providing parents with the tools they need to find the best fitting shoe for their child. Powered by a team of dedicated kid experts, who are also devoted parents, Stride Rite is truly Built for Childhood ™. Stride Rite is a division of Wolverine World Wide, Inc. For additional information, please visit our website, www.striderite.com.
ABOUT WOLVERINE WORLDWIDE
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of the popular brands Cat® and Harley-Davidson®. The Company's products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.
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SOURCE Stride Rite