PARSIPPANY, N.J., May 7 /PRNewswire/ -- In an effort to protect the
childhood dreams of millions of video gamers everywhere, the makers of
Stride gum announced today that they are launching a special campaign
supporting the efforts of StopUweBoll.org in their attempt to convince
famed film director Uwe Boll to stop making video game-based films.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080507/NYW034LOGO )
For years, Boll has piqued the ire of the gaming community by adapting
many of their favorite games into universally panned films
(http://www.rottentomatoes.com/celebrity/uwe_boll/). On April 4, 2008, Boll
remarked to legendary horror site FearNet that he'd consider acquiescing to
his critics and abandoning making films in this genre if an online petition
reached one million signatures. As of press time, the petition is just
about 234,000 names, which is why Stride has decided to jump in.
"Since gamers are one of our most supportive groups, we've been looking
for ways to return the favor," said Gary Osifchin, Stride North American
Marketing Director. "And what better way is there to get gamers' backs than
by helping them rescue their cherished videogames from the clutches of Uwe
In an effort to help boost signings, the makers of Stride have put out
a special bounty. If the petition reaches the required 1 million signatures
by May 14 at 5pm EDT, each signer will receive a digital coupon* for a pack
of gum, downloadable on May 23, 2008, a day that could really use some
long-lasting refreshment, particularly as it will see the debut of his
latest videogame-based film.
"Look, it's nothing personal against the guy. Maybe his non
videogame-based films are unbelievable! But we've seen such intense passion
for this cause that we couldn't help but get involved," said Osifchin. "Let
the signing continue."
* Stride will provide a downloadable coupon (good for one pack of gum) to
each petition signer that will be downloadable on May 23, 2008, if the
target of one million signatures is reached between May 7 and 14, 2008.
Additional details will be forthcoming.
Stride(R) The Ridiculously Long Lasting Gum(R) was launched in 2006 to
give gum chewers a fun, unique and long-lasting chewing experience. Stride,
a Cadbury Adams, USA brand comes in seven flavors -- Winterblue, Spearmint,
Sweet Peppermint, Forever Fruit(R), Sweet Berry, Sweet Cinnamon, and new
Always Mandarin(TM). To find out more about Stride, our friends and what
the brand is up to visit STRIDEGUM.COM.
About Cadbury Adams
Headquartered in Parsippany, New Jersey, Cadbury Adams USA LLC, is the
U.S. confectionery business unit of Cadbury Schweppes plc -- the world's
top confectionery company (and the only confectionery company with market
leading positions around the world in chewing gum, candy and chocolate
The brand portfolio of Cadbury Adams USA LLC includes some of the
best-loved confections in the US, including Trident(R), Dentyne(R),
Halls(R), Bubblicious(R), Sour Patch(R), Swedish Fish(R), Chiclets(R),
Certs(R) and Stride(TM), The Ridiculously Long Lasting Gum(TM) and Green &
Black's(R) organic chocolate. Cadbury Adams USA "firsts" include the first
vanilla pellet gum (Dentyne Ice(R) Vanilla Chill(TM)), sugar free pellets
with two contrasting flavors in every pack (Trident Strawberry fusion
flavor), easy close envelope packaging, and the first center-filled pellet
gum in the US (Trident Splash(R)). Trident(R) Tropical Twist(R) was one of
the first fruit flavored gums to lead the gum category. Green & Black's
organic chocolate is one of the best selling chocolates in the natural food
channel. Our people create brands people love with passion, dedication and
drive. For more information visit www.cadburyadams.com
SOURCE Cadbury Adams USA