SAN FRANCISCO, Oct. 27 /PRNewswire/ -- Busy and exhausted new parents can
now shop online for baby products any time of the day or night with today's
launch of the BabyCenter.com store. Targeting the $18 billion baby retail
market, the BabyCenter Store (www.babycenter.com/store) features thousands of
competitively priced products and supplies, in-depth product information,
broad gift offerings, and excellent customer service.
BabyCenter's Webby award-winning Web site, BabyCenter.com, launched last
November and has quickly become the most complete online information source
and largest community for new and expectant parents.
"Time-starved new parents need a better way to peruse and purchase baby
gear, supplies, and gifts, and the Web is the perfect place for them to look
for help," explained Matt Glickman, BabyCenter CEO. "The BabyCenter Store's
extensive product selection, product guides, and gift registry provide
everything parents, grandparents, other family members, and friends need to
make informed purchases, and it's open 24 hours a day, seven days a week, and
is accessible from anywhere in the world."
Products and Guidance
In addition to its broad selection of products, including maternity wear,
the BabyCenter Store has several special tools and features to make buying
- Interactive personal shopping questionnaires that add up parents'
specific needs and circumstances to suggest the most appropriate product
- Dozens of product buying guides with answers to the questions parents
need to consider before making key product decisions.
- Feature articles on gearing up for a baby compiled by BabyCenter's
experienced editorial staff, including comprehensive supply lists for baby's
first year, tips on bargain hunting for secondhand baby supplies, and a
product recall database for additional peace of mind.
- Product recommendations and feedback from consumers integrated through
bulletin boards on the site and customer comment screens attached to different
item descriptions. These features take advantage of the broad knowledge and
experience of BabyCenter's online community of new parents.
Extra Convenience and Customer Service
With the average American moving more than 11 times during their lifetime
and many extended families spread across the country, new parents are often
without extra help and as a result are more in need of the convenience of
mail-order. The BabyCenter Store also offers several features that make
shopping for a new mother or baby by out of town relatives easy. For gift
buyers, the BabyCenter Store has gift guides that offer suggestions for items
in different price ranges and can also recommend products that match
characteristics of the intended recipient, including the stage of their
pregnancy or whether this is a family's first child. The store also provides a
list of age-appropriate toys. Most items in the store can be gift-wrapped and
mailed, with a gift card, anywhere in the world, and gift certificates will be
available for purchase online.
As the holiday shopping season approaches, a personal baby gift registry
will be added to the site, as well as a holiday shopping guide to popular toys
and baby items for 1998.
The new online store continues BabyCenter's commitment to providing
privacy and the highest level of security for its audience. All online
transactions are protected by encryption, and information collected from
consumers is used only by BabyCenter to make appropriate and timely product
recommendations and to offer additional promotions and discounts to loyal
San Francisco-based BabyCenter is the leading Internet information and
commerce company serving the $18 billion baby market. The company produces
BabyCenter.com, the Web's most complete information source on preconception,
pregnancy, and baby, and operates the BabyCenter Store, an online store
offering thousands of baby products and supplies. BabyCenter also creates
pre/post natal health education resources for health organizations. Founded in
early 1997, the company has grown to be the most recognized online community
of new and expectant parents. BabyCenter is a privately held, venture