StyleCaster Rolls Out Plan to Redefine Media Buying in the Style Industry
New platform gives brands simultaneous access to both highly integrated advertising buys and scale
NEW YORK, Dec. 21, 2011 /PRNewswire-iReach/ -- StyleCaster Media Group is announcing the launch of the technology driven advertising platform, Style as a Service (SaaS). Brands will have the opportunity to merge strategic media buys with unparalleled reach and frequency. StyleCaster will be the first to leverage the correlation between publishers and Big Data to drive more results for brand partners.
StyleCaster joined forces with MediaMath – the first and only enterprise-class buying platform – to offer partners access to multi-platform inventory from StyleCaster Media Group properties as well as Conde Nast, Glam, Hearst and other big-box publishers. Style as a Service will utilize StyleCaster's proprietary data and technology with the MediaMath demand-side platform to deliver highly integrated advertising campaigns at scale with increased efficiency and effectiveness.
Brands no longer have to be dependent on ad networks to create vertical media buys. Through SaaS, they can leverage the efficiency of exchanges and DSPs, matched with proprietary StyleCaster real-time audience segmentation and technology, in order to reach an unprecedented level of reach and engagement.
"We're thrilled to be chosen as the underlying technology partner to help StyleCaster build the Style as a Service platform," said MediaMath CEO Joe Zawadzki. "Now ad buyers who want to reach a style audience can do so using MediaMath's optimization, efficiency, and reach."
This new platform will extend StyleCaster's footprint throughout the $83 billion dollar digital advertising market, as well as that of mobile and social platforms.
"StyleCaster is proud of our work with top-tier brands to create, activate and distribute meaningful campaigns," says David Goldberg, President and co-founder of StyleCaster Media Group. "Style as a Service will exponentially increase the distribution value for our partners."
Style as a Service will accelerate StyleCaster's extensive pipeline of new releases planned for 2012. In addition to the socially driven re-launch of StyleCaster.com, as well as the introduction of new products and properties, the company plans to unveil a proprietary commerce model.
About StyleCaster Media Group
StyleCaster Media Group is the vertical media platform that enables consumers to discover and share their style, interact with premium brands and make buying decisions. Founded in 2009, StyleCaster is dedicated to bringing Style to the People by empowering style enthusiasts and the brands that want to reach them. StyleCaster Media Group reaches more than 10 million people on a monthly basis, and has partnered with more than 50 top-tier advertising partners since launch. The company is based in New York City. For more information, please go to StyleCaster.com.
SOURCE StyleCaster Media Group
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