SUBWAY(R) Chain Becoming More Environmentally Friendly Eco-Store Opens in Florida/Paper Napkins Now Made with 100% Recycled


    MILFORD, Conn., Nov. 21 /PRNewswire/ -- The SUBWAY(R) restaurant chain
 has made a commitment to make its restaurants and operations more
 environmentally friendly.
     In collaboration with the US Green Building Council, the first
 SUBWAY(R) Eco-Store in Kissimmee, Florida, will open on November 5.
 Elements of the Eco-Store include high efficiency HVAC systems, remote
 condensing units for refrigeration and ice making equipment, day lighting
 and controls for high efficiency lighting, LED interior and exterior signs,
 low flow water fixtures, and building and d�cor materials from sustainable
 sources. There was also an extensive use of recycles products and
 furnishings in the construction of the restaurant and an increased emphasis
 on recycling in customer areas.
     Another step the brand has taken is in a number of packaging
 initiatives, including one that now sees the SUBWAY(R) brand using paper
 napkins that are made from 100 percent recycled materials -- of which 60
 percent are post consumer recyclables.
     "We have made a commitment as a brand to become even more
 environmentally accountable," said Bill Schettini, Chief Marketing Officer
 for the SUBWAY(R) chain. "With more locations in the United States than any
 other restaurant chain, and more than 28,000 worldwide, we are in a
 position to make a significant and positive global impact on the
 environment and the world around us."
     The initiative is also realizing a cost savings for its thousands of
     Working in partnership with the franchisee-controlled Independent
 Purchasing Cooperative (IPC), which sources product and negotiates
 contracts for SUBWAY(R) franchisees, brand representatives are reviewing
 everything from materials used in disposable gloves to locations of product
 distribution centers. There are many product packaging and distribution
 initiatives in the works.
     Other steps the SUBWAY(R) brand has taken include:
     * Distribution: Efforts were made to strategically relocate several
 redistribution centers next to vendor manufacturing facilities, eliminating
 the need to transport product from long distances. In all, the move saves
 an estimated 1,660,079 gallons of gas per year and eliminates 10,491 truck
 loads annually. The brand has also undertaken an Operational Efficiency
 program and has a Transportation Management Center plan in the works, which
 ensures all routes are optimized and all trucks are full, which saves money
 on freight costs and emits less green house gasses.
     "We have made a significant impact by just focusing on a few key areas
 of the supply chain and we will continue to seek opportunities to make a
 positive impact," said Jan Risi, President and CEO of the brand's
 Independent Purchasing Cooperative (IPC). "What is most exciting is that we
 have been able to remain true to our mission of saving franchisees money
 without compromising quality. It feels good to be involved with a brand
 that wants to do the right thing, not only for it's customers but for the
     * Packaging: Along with making napkins with 100 percent recycled
 materials -- of which 60 percent is post consumer recyclable, saving an
 estimated 147,000 trees annually -- the brand has also: switched the
 materials used for the manufacturing of its cutlery and 32 ounce plastic
 drinking cups from polystyrene to polypropylene. The change resulted in an
 annual resin savings of more than 610,000 pounds and saves an equivalent of
 13,000 barrels of oil.
     Other areas of packaging improvements have been made in deli paper
 cartons, salad packaging and catering trays, specialty sandwich bags, 4-cup
 carriers and lunch box, and the reduction of sandwich wrap wax.
     * Corporate Social Responsibility: The brand enhanced the Code of
 Conduct it requires its vendors to follow to ensure they are in compliance
 with fair labor and other practices. Vendors must conduct Social
 Accountability self audits; uniform vendors must be WRAP (Worldwide
 Responsible Apparel Producers) Certified; and enhanced our Good
 Agricultural Practices (GAP) audits for produce food safety.
     For the last 10 years, the SUBWAY(R) brand has been proud to be the
 leader in providing healthier alternatives to traditionally fatty fast
 foods and in 2007 removed what little trans fats it had from its core menu.
 The SUBWAY(R) chain is a proud sponsor of the American Heart Association
 American Heart Walks, Jump Rope for Heart and START! Walking at Work
 programs. In March 2007, the brand launched its FRESH Fit meal, which
 includes a six-inch submarine sandwich with 6 grams of fat or less and
 "better for you sides," such as sliced apples, raisins, yogurt, baked
 chips, bottled water, low-fat milk and diet soda. FRESH Fit are on-the-go
 meals that compliment living a busy and active lifestyle, they were
 developed to fit into the American Heart Association's approach to a
 healthy lifestyle. The brand is also at the forefront of providing
 nutritional information to consumers to help them make better choices.
     * Eco-Store: along with the restaurant that opened in Kissimmee, FL,
 there are many more in various stages of planning. The brand is working
 with the U.S. Green Building Council to earn Leadership in Energy and
 Environmental Design (LEED) certification for the Eco-Stores. The opening
 of the Eco-Store in Kissimmee also provides an opportunity to measure
 energy and water saving concepts against a standard SUBWAY(R) restaurant
 opening nearby.
     The SUBWAY(R) restaurant chain is the world's largest submarine
 sandwich franchise, with more than 28,000 locations in 85 countries.
 Headquartered in Milford, Connecticut, and with regional offices in
 Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY(R) chain was
 co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY(R) brand
 was ranked the number one franchise opportunity in Entrepreneur magazine's
 2007 "Annual Franchise 500" listing. This marks the 15th time in 20 years
 that the chain has achieved this honor.
     For more information about the SUBWAY(R) chain, visit
 SUBWAY(R) is a registered trademark of Doctor's Associates Inc.


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.