Success Story: Al Watan Launches a Successful Ramadan Ad Campaign

Aug 05, 2015, 05:40 ET from KnowledgeView ltd.

LONDON, August 5, 2015 /PRNewswire/ --

- Powered by "Rewardisement" technology from KnowledgeView 

The Reuters Institute for Journalism Digital report highlights the significant move of users towards news consumption on mobile. This shift in news consumption calls for new optimal advertising solutions engaging for mobile readers and worthwhile for advertisers.  "Rewardisement" from KnowledgeView delivers a rewarding advertising system serving both readers and advertisers.

Al-Watan of Qatar, a rewardisement client, has launched a Ramadan Campaign and witnessed a tremendous increase in user's engagement throughout Ramadan.  Al-Watan ad allows Al-Watan newspaper readers to interact with editorial and advertising content on Web, mobile and Print with engaging activities such as videos, quizzes and tweets, rewarding them for their engagement.

Users can scan "Bonus!"- tagged images in the newspaper with their mobiles to engage in activities and get rewarded.

Ihsan Ghazal, Executive Director of QIM, said: " Rewardisement from KnowledgeView is easy to use, significantly increases  engagement with  readers, and provides a better value to our advertisers. We are very pleased with the results ".

Currently the Bonus App for Al Watan is available for free in the App store.

For more information on the app visit: http://www.al-watan.com/

Android (Al-Watan Mobile) app is available at http://tiny.cc/5wcc8w 

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About KnowledgeView 

KnowledgeView Ltd is a UK-based company with headquarters in London and MENA regional office in Beirut.KnowledgeView has a unique combination of industry leaders on its Board and powerful publishing technology used by leading media players globally.
The company was founded in 1995 to develop cross-media publishing, news management and editorial sharing systems, with over forty media companies and 5000 journalists using its Publish live systems. KnowledgeView has also established a leading position in mobile apps development on the iPad, iPhone, Android tablet and Web-mobile platforms.

KnowledgeView's client base extends over four continents with such names as Dow Jones Newswire, CNN, Geopolitical Information Service, Australian Associated Press, Qatar News Agency, Saudi Research and Marketing Group, Abu Dhabi Media, MarocSoir Group and Deloitte &Touche, to name a few.

Publish live suite of products and services enables publishers and news groups to create regional or thematic communities around news, deriving maximum revenues from subscriptions and advertising and extend their reach through easy multi-publishing to paper, Web, mobile iPhone and iPad as well as the Android platform and social networks.

KnowledgeView's RAPID Browser, the heart of 'Publish live Newsroom', is a powerful news management and editorial sharing system for automating acquisition and classification, setting the standard for the next generation of news management systems. RAPID Browser allows media groups to setup their own cloud-based Content Hubs for extending their reach into their communities and generating revenues from advertising and subscriptions.

For more information please contact KnowledgeView Marketing: T: +961-1345178, E: marketing@knowledgeview.co.uk

SOURCE KnowledgeView ltd.