Summer Replay of Super Bowl Sunday Announced by Publishers Clearing House

Jul 11, 1997, 01:00 ET from Publishers Clearing House

    PORT WASHINGTON, N.Y., July 11 /PRNewswire/ -- In recent years a new
 tradition beyond the usual parties and betting pools has been added to Super
 Bowl Sunday: staying close to home just in case the Publishers Clearing House
 Prize Patrol drops in with a giant check.
     Not wanting to disappoint the Publishers Clearing House Prize Patrol will
 run a "summer replay" of the traditional Super Bowl award on August 14, this
 one worth a cool million dollars to be presented in a live commercial on The
 NBC Nightly News with Tom Brokaw.
     "It's too bad that Super Bowl Sunday comes only once a year when all of
 America would gladly play host to the Prize Patrol any Sunday," said Dave
 Sayer, head of the merry band which is easily the nation's most welcome
     "We want to bring Super Bowl Sunday excitement to summer," says Sayer who
 will lead the Prize Patrol and TV crew to a still-unknown location and
     To get in on the action, potential August 14 winners should respond to
 entry-forms being sent out this week by Publishers Clearing House.  The
 deadline for entries is July 31.
     "If you send in your entry, just be dressed and ready to win," said Sayer,
 recalling a recent winner's daughter who jumped from shower-to-doorway in a
 towel.  "She thought she was unlocking the door to let her little brother in
 and never expected the balloons, flowers and TV cameras.  That award was also
 broadcast live, and viewers at home were surely as shocked as we were," Sayer
     The August 14 Million Dollar SuperPrize is just one of a multitude of
 sweepstakes prizes awarded annually by Publishers Clearing House.  The Prize
 Patrol goes on the road 25 to 30 times a year to present amounts ranging from
 $10,000 to $10,000,000 to people whose surprised -- and totally unstaged --
 reactions fill the company's TV commercials.
     Publishers Clearing House, which is the largest multi-magazine
 subscription agency was founded in Port Washington, N.Y. in 1953.  Its name
 has become synonymous with the sweepstakes and prizes it has used since 1967
 to draw attention to its mailings of merchandise offers and "unbeatable
 magazine values."

SOURCE Publishers Clearing House