Sundance Channel Secures International Rights to Isabella Rossellini's GREEN PORNO Two of the Critically Acclaimed Web Shorts, Snail and Worm, To Be Made

Available on You Tube Beginning September 17

Network Expands Green Porno Site to Include Interactive Games and Social

Networking Elements



    NEW YORK, Sept. 17 /PRNewswire/ -- Sundance Channel today announced
 that it has secured the international rights for Isabella Rossellini's
 highly acclaimed GREEN PORNO short films. Beginning September 17, all eight
 episodes, about the sex life of insects and various creatures, will be
 available to viewers outside the United States by going to
 sundancechannel.com/greenporno. In addition, the network plans to syndicate
 two of the short films, Snail and Worm, on YouTube beginning the same day.
 
     According to Christopher Barry, the cable network's Senior Vice
 President, Digital Media and Business Strategy, "We are delighted to be
 able to share these unique and irreverent shorts with an international
 audience. The films have become a viral hit in the United States and we are
 excited to launch the interactive quiz for GREEN PORNO fans."
 
     As part of the initiative, sundancechannel.com will launch a new
 interactive quiz, "What Kind of GREEN PORNO Star Are You?," allowing fans
 of the series to uncover their inner bug and determine if their mating
 rituals match those of a bee, an earthworm, a snail, a mantis, a fly, a
 dragonfly, a firefly or a spider! In addition, users will also be able to
 embed their quiz results on their blogs and social networking profiles.
 
     Fans will also be able to use the Eco-mmunity Map to find GREEN PORNO
 attractions and products, such as animal mating locations, insect zoos and
 habitats (www.sundancechannel.com/map).
 
     Visitors to the site can also access five embeddable GREEN PORNO
 "bumper stickers," perfect for embedding on blogs and social networking
 sites to spread the word.
 
     Finally, sundancechannel.com will provide users with an updated photo
 gallery featuring new photos of behind-the-scenes production, including the
 making of Bee and Firefly episodes.
 
     Isabella Rossellini's eight-part short film series about the sex life
 of insects and various creatures, "Green Porno," had its digital premiere
 in May 2008 via sundancechannel.com and on mobile devices and its
 television debut on Sundance Channel this past July. Some of the shorts
 were also screened at the 2008 Sundance Film Festival, and the 2008 Berlin
 international Film Festival. All eight premiered at the 2008 Tribeca Film
 Festival.
 
     "Green Porno" was conceived, written by and features Rossellini.
 Firefly, Dragonfly and Spider are directed by Rossellini; Bee, Praying
 Mantis, Worm, Snail, and Fly are directed by Rossellini and Jody Shapiro
 (producer The Saddest Music in the World and My Dad is 100 Years Old). They
 are produced by Rossellini, Shapiro and Rick Gilbert in association with
 Sundance Channel.
 
     About Sundance Channel:
 
     Under the creative direction of Robert Redford, Sundance Channel is the
 television destination for independent-minded viewers seeking something
 different. Bold, uncompromising and irreverent, Sundance Channel offers
 audiences a diverse and engaging selection of films, documentaries, and
 original programs, all unedited and commercial free. Launched in 1996,
 Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance
 Channel operates independently of the non-profit Sundance Institute and the
 Sundance Film Festival, but shares the overall Sundance mission of
 encouraging artistic freedom of expression. Sundance Channel's website
 address is www.sundancechannel.com.
 
     Rainbow Media Holdings LLC
 
     Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems
 Corporation (NYSE:   CVC). Rainbow Media is a leading producer of targeted,
 multi-platform content for global distribution, creating and managing some
 of the world's most compelling and dynamic entertainment brands, including
 AMC, IFC, WE tv, Sundance Channel, Lifeskool, sportskool, and VOOM HD
 Networks. Through IFC Entertainment, Rainbow Media also owns and manages
 the following: IFC Films, a leading distribution company for independent
 film; IFC Productions, a feature film production company that provides
 financing for select independent film projects; and IFC Center, a three
 screen, state-of- the-art cinema in the heart of New York's Greenwich
 Village. Rainbow Media also operates Rainbow Advertising Sales Corporation,
 its advertising sales company; Rainbow Network Communications, its full
 service network programming origination and distribution company; and 11
 Penn TV, a company that manages Rainbow Media's NYC studios and
 post-production facilities.
 
 
 

SOURCE Sundance Channel

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