ATLANTA, Nov. 1, 2016 /PRNewswire/ -- SunTrust Banks, Inc. (NYSE: STI), a pioneer in offering Operation HOPE Inside financial well-being coaches in its branches, announced today plans to expand the HOPE Inside program from seven existing branch locations to 200 by 2020. HOPE Inside is a unique financial empowerment model that brings Operation HOPE counseling to communities free of charge, including credit and money management, homeownership preparedness and small business entrepreneurship.
Currently, the seven HOPE Inside SunTrust locations help approximately 6,000 individuals every year with financial counseling. The goal of this expansion is to increase that number to nearly 150,000 individuals annually.
"Having HOPE Inside coaches and program-trained SunTrust teammates in our branches allows us to help more people move from financial stress to financial confidence," said Brad Dinsmore, head of Consumer Banking. "The alignment of our company's purpose with the vision of Operation HOPE has proven to be a successful combination. We look forward to replicating that success across our markets in an effort to reach thousands of people who will benefit from these services."
The initial HOPE Inside expansion plans include adding 14 locations in 2016 and 40 in 2017 in SunTrust branches across Alabama, Florida, Georgia, North Carolina, Tennessee, Virginia and Washington D.C. The additional HOPE Inside capability to reach 200 locations by 2020 will be phased in over the next few years.
"Operation HOPE is pleased to join with our valued strategic partner SunTrust to escalate community empowerment and uplift through HOPE Inside," said John Hope Bryant, founder, chairman and CEO of Operation HOPE. "This significant expansion of HOPE Inside SunTrust will extend the breadth of the model's programming reach — teaching people the language of money, transforming financial mindsets, and empowering people with the tools they need to move their lives forward by raising their credit scores, starting and growing businesses, or simply making better decisions with the money they have."
Dedicated to advancing financial well-being, SunTrust is also leading the onUp movement to build financial confidence among Americans. See onUp.com for more information. SunTrust shares financial tips on Facebook and Twitter. Visit twitter.com/suntrust and facebook.com/suntrust.
About SunTrust Banks, Inc.
SunTrust Banks, Inc. is a purpose-driven company dedicated to Lighting the Way to Financial Well-Being for the people, businesses, and communities it serves. Headquartered in Atlanta, the Company has three business segments: Consumer Banking and Private Wealth Management, Wholesale Banking, and Mortgage Banking. Its flagship subsidiary, SunTrust Bank, operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states, along with 24-hour digital access. Certain business lines serve consumer, commercial, corporate, and institutional clients nationally. As of June 30, 2016, SunTrust had total assets of $199 billion and total deposits of $153 billion. The Company provides deposit, credit, trust, investment, mortgage, asset management, securities brokerage, and capital market services. SunTrust leads onUp, a national movement inspiring Americans to build financial confidence. Join the movement at onUp.com.
About Operation HOPE, Inc.
Since 1992, Operation HOPE has been moving America from civil rights to "silver rights" with the mission of making free enterprise and capitalism work for the underserved. Through its core programs, the nonprofit has provided financial dignity and economic empowerment to over 2.6 million individuals worldwide, and $2 billion in economic activity for the disenfranchised—turning check cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners and minimum wage workers into living wage consumers. Project 5117 is HOPE's multi-year four-pronged approach to combating economic inequality that aims to improve financial literacy, increase business role models and business internships for youth, and stabilize the American dream by boosting credit scores. Operation HOPE recently received its second consecutive 4-star charity rating for fiscal management and commitment to transparency and accountability by the prestigious non-profit evaluator, Charity Navigator—further establishing it as a best-in-class organization. For more information: www.OperationHOPE.org. Follow Operation HOPE on Facebook: facebook.com/operationhope and Twitter @OperationHOPE.
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SOURCE SunTrust Banks, Inc.