SunTrust Introduces Daily Budgeting Application for Facebook

Daily Dollar Facebook application makes saving for the holidays a snap

Dec 14, 2009, 13:01 ET from SunTrust Banks, Inc.

ATLANTA, Dec. 14 /PRNewswire-FirstCall/ -- In support of its Live Solid initiative, SunTrust Banks, Inc., (NYSE: STI) has launched Daily Dollar, a Facebook application that brings to life the notion that small lifestyle changes can add up to big savings. SunTrust launched the Live Solid initiative in recognition of the cultural movement underway in America, influencing people to live a more solid life by shifting their priorities to what matters most.

Unlike more complicated and intrusive online budgeting tools, Daily Dollar allows users to forge their own paths toward savings without sharing their personal financial information. The application puts a unique spin on the typical budgeting tool by providing money-saving tips with actual dollar amounts that add up to a desired goal. The application is a great tool to help consumers save money for the holidays.

How It Works

To start saving money with Daily Dollar, visit facebook.com/LiveSolid and click on the Daily Dollar tab. Then, choose your daily savings by typing the amount into the space provided and clicking "Go."

Next, begin dragging icons from the left side of the screen to the right. These icons represent ways you are saving money in your life such as "Reduce Your Shower Time," which saves 75 cents per day and "Cook a Meatless Meal," which saves $30 per week.

Once you hit your goal, you will have the option of publishing the results on your profile or trying the application again with a new goal.

"We are excited to offer this unique application on Facebook - an untapped resource for helpful budgeting tools," said Rilla Delorier, Chief Marketing Officer for SunTrust Bank, Inc. "Daily Dollar is a great example of how saving money doesn't have to be a huge undertaking - small changes in our daily spending can really add up to make a difference."

Daily Dollar is the most recent online component of the Live Solid initiative on Facebook. The Facebook fan page provides consumers with a platform to join the Live Solid conversation and connect with others by sharing advice and inspiration for getting their priorities straight and their finances in order.

To learn more about the Live Solid initiative and the Daily Dollar application, visit facebook.com/LiveSolid. Additional Live Solid tips and resources can be found at twitter.com/LiveSolid.

SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2009, SunTrust had total assets of $172.7 billion and total deposits of $119.3 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves clients in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and capital markets services. SunTrust's Internet address is suntrust.com.

SOURCE SunTrust Banks, Inc.



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