Survey: Consumers Report Almonds as the Most Essential and Irreplaceable Nut

Almond Board of California launches new Web site in response to increased demand for almonds

MODESTO, Calif., Aug. 18 /PRNewswire-USNewswire/ -- Consumers rank almonds as the most essential nut and the top nut consumers choose most to eat on an ongoing basis, according to the Almond Board of California's 2009 Consumer Attitudes, Awareness and Usage of California Almonds[1], an independent survey of North American consumers. Simultaneously, almond shipments set new records yet again in June, with new monthly highs recorded for both domestic and export shipments.

Catering to consumers' increased demand for almonds, the Almond Board of California is launching a new Web site this month, www.AlmondBoard.com. The site showcases the commodity board's informative tools and resources for consumers, health professionals and food professionals.

"We are eager to roll out our new Web site and provide almond lovers around the world a reliable and trusted resource," says Shirley Horn, Chief Marketing Officer at the Almond Board of California. "Whether you're a dietitian looking for the latest heart-health research or a consumer trying to find a tasty almond recipe for dinner, we've made this site easy to navigate and the go-to source for users' almond recipes and information."

The Almond Board conducted extensive research among consumers to get their feedback on the site as it was developed to ensure that the end result is user-friendly and full of useful resources.

Consumers visiting the site will find almost 800 recipes across meal and day parts. Also available are health and nutrition information, including specific research on almonds and heart health, weight management, prebiotics and antioxidants. There is also a link to the Almond Board's e-store, where consumers can purchase a perfect portion tin that holds a one-ounce daily serving, or about 23 almonds, for $2 plus shipping and handling. Another great tool made available on the site is a craving calculator http://www.almondboard.com/Consumer/AlmondLifeStyle/Pages/CravingCalculator.aspx designed to help users beat afternoon snack cravings. In addition, users can share their own ideas and solutions for using almonds on the "Solutions From You http://www.almondboard.com/Consumer/AlmondLifestyle/Pages/SolutionsFromYou.aspx " page where they can also enter for a chance to win an Almond Inspiration cookbook. Finally, users can create their own profile, collect their favorite recipes, and sign up to receive an almond e-newsletter. By creating a consumer profile before August 31, users are automatically registered for a chance to win a year supply of almonds.

Health professionals can access extensive almond health research, including nine clinical studies on heart health and research about weight maintenance, prebiotics, antioxidants and a nutrition facts label for one serving of almonds. The section also incorporates a "For Your Patients http://www.almondboard.com/HealthProfessionals/ForYourPatients/Pages/default.aspx " page that includes a teaching tools section where health professionals can download tools to use with their patients. Many of these tools are also available in Spanish. By creating a profile by August 31, health professionals are automatically registered for a chance to win 50 snack packs and 50 almond tins.

Food professionals will find technical almond information and resources specific for chefs and food manufacturers. With almonds' irresistible consumer appeal, the site offers innovative uses for incorporating almonds into the most popular food categories, including chocolate, bakery, French pastry, snacking, cereal, and ice cream, along with menu trends and usage examples. The "Almonds Add http://www.almondboard.com/FoodProfessionals/AlmondsAdd/Pages/default.aspx" section includes research on consumer attitudes, awareness and usage of almonds to highlight the consumer demand for almonds as part of menu items and packaged goods. By creating a profile by August 31, food professionals are automatically registered for a chance to win an Almond Inspiration cookbook.

For more information about the newly launched Web site, almond consumer survey data, almond usage, and recipe tip ideas, please visit www.AlmondBoard.com.

The Almond Board of California administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. Established in 1950, the Board's charge is to promote the best quality almonds, California's largest tree nut crop. For more information on the Almond Board of California or almonds, visit www.AlmondBoard.com.

[1] The Sterling-Rice Group, Boulder, Colo., July 2009. North America Consumer Attitudes, Awareness and Usage of California Almonds.

SOURCE Almond Board of California



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