SAN RAFAEL, Calif., Oct. 1 /PRNewswire/ -. A new survey finds that 101
million adult Americans now get most of their news from Web sites, while 35
million people rely on TV comedians and eight million individuals turn to
blogs for their main source of news. An overwhelming majority of Americans
said they obtain most of their news from traditional news sources,
including TV news programs (78.6%) and newspapers (66.8%).
The survey was commissioned by Edward Segal, author of "Profit by
Publicity" (iUniverse, 2007), a how-to reference guide that shows real
estate agents and brokers how to generate news coverage about themselves or
the properties they sell. The book is based on Segal's 25-year career in
public relations, journalism, politics and real estate.
"Profit by Publicity" was published by the Marin Association of
REALTORS(R) in Marin County, Calif., where Segal serves as the
organization's CEO and communications director. For more information about
the book, go to http://www.ProfitByPublicity.com.
In order of unaided mention, the survey found that Americans get most
of their news from the following nine sources:
-- TV news programs 78.6% (171 million people)
-- Newspapers 66.8% (145 million people)
-- Web sites of any type 46.6% (101 million people)
-- Radio news programs 44.5% (97 million people)
-- Talk radio 27.4% (60 million people)
-- TV talk shows 22.8% (50 million people)
-- News magazines 19.6% (43 million people)
-- TV comedians 16.3% (35 million people)
-- Blogs 3.9% (8 million people)
The poll of 1,000 adults was conducted Sept. 21-23, 2007 by Synovate,
and has a margin of error of plus or minus four percent.
Segal said the survey shows that "tens of millions of Americans obtain
their news from a wide range of traditional and non-traditional sources.
Companies, organizations and individuals who seek to generate publicity
about themselves need to find ways to make themselves interesting and
newsworthy to a variety of news audiences."
"Profit by Publicity" features examples of the most successful story
angles and news hooks that can help convince reporters to do stories about
real estate agents and brokers. The book also provides samples of the news
coverage real estate professionals have received about their activities,
services and expertise; and expert advice on how to duplicate their
success. "Profit by Publicity" is available from all major online book
stores, including Amazon, Borders and Barnes & Noble.
Segal is the CEO and communications director of the 1,700-member Marin
Association of REALTORS(R), former marketing strategies columnist for The
Wall Street Journal's StartupJournal.com, senior media relations consultant
to Ogilvy Public Relations Worldwide, and a PR consultant who generated
thousands of stories about hundreds of clients. He is a former press
secretary to members of Congress and campaign aide to congressional and
SOURCE Marin Association of REALTORS