Survey Finds 101 Million Adult Americans Now Get Most of Their News from Web Sites

Oct 01, 2007, 01:00 ET from Marin Association of REALTORS

    SAN RAFAEL, Calif., Oct. 1 /PRNewswire/ -. A new survey finds that 101
 million adult Americans now get most of their news from Web sites, while 35
 million people rely on TV comedians and eight million individuals turn to
 blogs for their main source of news. An overwhelming majority of Americans
 said they obtain most of their news from traditional news sources,
 including TV news programs (78.6%) and newspapers (66.8%).
     The survey was commissioned by Edward Segal, author of "Profit by
 Publicity" (iUniverse, 2007), a how-to reference guide that shows real
 estate agents and brokers how to generate news coverage about themselves or
 the properties they sell. The book is based on Segal's 25-year career in
 public relations, journalism, politics and real estate.
     "Profit by Publicity" was published by the Marin Association of
 REALTORS(R) in Marin County, Calif., where Segal serves as the
 organization's CEO and communications director. For more information about
 the book, go to
     In order of unaided mention, the survey found that Americans get most
 of their news from the following nine sources:
     -- TV news programs       78.6%          (171 million people)
     -- Newspapers             66.8%          (145 million people)
     -- Web sites of any type  46.6%          (101 million people)
     -- Radio news programs    44.5%          (97 million people)
     -- Talk radio             27.4%          (60 million people)
     -- TV talk shows          22.8%          (50 million people)
     -- News magazines         19.6%          (43 million people)
     -- TV comedians           16.3%          (35 million people)
     -- Blogs                   3.9%          (8 million people)
     The poll of 1,000 adults was conducted Sept. 21-23, 2007 by Synovate,
 and has a margin of error of plus or minus four percent.
     Segal said the survey shows that "tens of millions of Americans obtain
 their news from a wide range of traditional and non-traditional sources.
 Companies, organizations and individuals who seek to generate publicity
 about themselves need to find ways to make themselves interesting and
 newsworthy to a variety of news audiences."
     "Profit by Publicity" features examples of the most successful story
 angles and news hooks that can help convince reporters to do stories about
 real estate agents and brokers. The book also provides samples of the news
 coverage real estate professionals have received about their activities,
 services and expertise; and expert advice on how to duplicate their
 success. "Profit by Publicity" is available from all major online book
 stores, including Amazon, Borders and Barnes & Noble.
     Segal is the CEO and communications director of the 1,700-member Marin
 Association of REALTORS(R), former marketing strategies columnist for The
 Wall Street Journal's, senior media relations consultant
 to Ogilvy Public Relations Worldwide, and a PR consultant who generated
 thousands of stories about hundreds of clients. He is a former press
 secretary to members of Congress and campaign aide to congressional and
 presidential candidates.

SOURCE Marin Association of REALTORS