MINNEAPOLIS, July 24 /PRNewswire-FirstCall/ -- A recent survey
commissioned by SuperTarget and conducted by Harris Interactive(R) revealed
that Americans consider family meals a top priority, despite today's busy
The survey results suggest that food plays an integral part in the
lives of American families. Parents of children under 18 typically report
eating dinner at home as a family about six times per week, and cooking
dinner about five times per week. More than four in five parents (84
percent) go grocery shopping with the family at least once a week, and just
over three in four parents (77 percent) cook dinner with their children
equally as often.
"Families are busier than ever, and this research supports that eating
dinner as a family is still a valued American tradition," said Dr. Susan
Mitchell, registered dietitian and SuperTarget health and nutrition expert.
"Involving children in meal preparation and grocery shopping early in life
will help establish healthy eating patterns and help kids make better food
choices throughout life."
In addition to eating as a family, food preparation and even grocery
shopping are activities that families do together with regularity.
Eighty-four percent of parents grocery shop with the family at least once a
week, and the vast majority of parents (93 percent) typically prepare a
home-cooked meal when eating dinner at home with their family.
Dr. Mitchell suggests involving children in mealtime preparation to
help reinforce good eating habits. Kids can have a hand in putting dinner
on the table by matching tasks to the ability and age of the child and a
little supervision. For example, younger children can help with washing
fruits and vegetables, mixing and decorating cookies. Children of all ages
can participate in weekly meal planning by providing recipe lists for
outings to the grocery store, which gives parents an opportunity to further
educate children on general health and nutrition.
Streamlining grocery shopping and meal planning makes it even easier
for families to eat healthy, delicious meals. SuperTarget offers guests
everything they need for a delicious meal at their fingertips, from fresh
ingredients to educational signs that guide guests through food preparation
in an organized, thoughtful manner. Simple Solutions(TM) recipe cards,
located next to produce, make it easy for guests to find a dish they like,
shop for the ingredients and prepare the recipe at home -- spending less
than 30 minutes from door to dinner table.
Recipes and other information to make mealtime quick and nutritious are
available on Target.com/supertarget. The Web site contains timesaving and
essential information, including Simple Solutions(TM) recipes adding
variety to dinnertime meals; coupons offering great savings on pantry
staples and even fresh fruit; and a list of weekly specials giving guests
the opportunity to try new foods at a great price. Additionally, Target.com
has all the tools and brands to make your time in the kitchen efficient and
productive, from slow cookers to chef's knives and quality brands like
Kitchen Aid, Calphalon and Cuisinart.
This survey was conducted online by Harris Interactive on behalf of
Target among 3,152 U.S. adults 18 years of age or older, of whom, 547 are
the parent or guardian of a child under 18 living in their household
between March 23 and 27, 2006. Figures for region, age within gender,
education, household income and race/ethnicity were weighted where
necessary to bring them into line with their actual proportions in the
population. Propensity score weighting was also used to adjust for
respondents' propensity to be online.
With a pure probability sample of 3,152 adults, one could say with a
ninety-five percent probability that the overall results have a sampling
error of +/- 2.7 percentage points. The sampling error for
parents/guardians of a child under 18 living in the household is plus or
minus 6.5 percentage points. However that does not take other sources of
error into account. This online survey is not based on a probability sample
and therefore no theoretical sampling error can be calculated.
Survey results and an executive summary of the results are available
Minneapolis-based Target serves guests at 1,418 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices.
Target is committed to providing guests with great design through
innovative products, in-store experiences and community partnerships.
Whether visiting a Target store or shopping online at Target.com, guests
enjoy a fun and convenient shopping experience with access to thousands of
unique and highly differentiated items. Target (NYSE: TGT) gives back more
than $2 million a week to its local communities through grants and special
programs. Since opening its first store in 1962, Target has partnered with
nonprofit organizations, guests and team members to help meet community
About Harris Interactive
Harris Interactive is the 13th largest and fastest-growing market
research firm in the world. The company provides research-driven insights
and strategic advice to help its clients make more confident decisions
which lead to measurable and enduring improvements in performance. Harris
Interactive is widely known for The Harris Poll, one of the longest
running, independent opinion polls and for pioneering online market
research methods. The company has built what could conceivably be the
world's largest panel of survey respondents: The Harris Poll Online. Harris
Interactive serves clients worldwide through its United States, Europe and
Asia offices, its wholly-owned subsidiary Novatris in France and through a
global network of independent market research firms. The service bureau,
HISB, provides its market research industry clients with mixed-mode data
collection, panel development services as well as syndicated and tracking
research consultation. More information about Harris Interactive may be
obtained at www.harrisinteractive.com. To become a member of the Harris
Poll Online, visit www.harrispollonline.com.
Contacts: Media Relations