Survey Says Fruitcake Is Worst Holiday Gift to Receive
There's Still Time to Buy the Perfect Gift
TARRYTOWN, NY, Dec. 22 /PRNewswire/ -- With holiday shopping days dwindling fast, it might be tempting to reach for that fruitcake. Don't do it! Nearly four out of five Americans say fruitcake is their least favorite holiday gift to receive. A survey conducted last week by Harris Interactive and Tassimo(TM) Hot Beverage System, one of the year's hottest holiday gifts, also found that just two percent of Americans consider gift cards or gift certificates their least favorite gift. According to the survey, aunts, uncles and grandparents are most likely to give the least favorite holiday gifts, followed by in-laws, bosses and co-workers. The survey had some good news for married couples, however, finding that spouses are least likely to give the worst gifts. Almost three out of five Americans surveyed say they wish they could return gifts without having to ask the giver for a gift receipt or store information, yet half of Americans surveyed keep gifts they dislike out of respect for the person who gave it to them. One in four people surveyed return gifts they dislike right way and nearly one in five re-gift them. Ironically, nearly one in five people surveyed believe some of the worst gifts they've received have been re-gifted to them. Women are more likely to re-gift than men. Nearly one in four women re-gift compared to less than one in five men. Those who would rather buy the perfect gift, rather than risk having their gift returned or re-gifted, should purchase the new Tassimo(TM) Hot Beverage System online at http://www.tassimo.com or at stores such as Macy's, Bloomingdales, Filenes and Marshall Field's as well as specialty retail locations including Linen's 'n Things and Bed Bath and Beyond. Tassimo sells for a suggested retail price of $169.99. And for those who live in, or are visiting New York City this holiday season, the news is even better. The makers of Tassimo are offering free Tassimo Hot Beverage Systems to the first 300 people who show up with their worst holiday gifts at Bryant Park in New York City on Monday, Dec. 26 starting at 8 a.m. "Tassimo is changing the way people prepare and enjoy hot beverages at home," said Lorraine Hansen, Tassimo Vice President. "At the touch of a button, Tassimo lets you make single servings of select brands of coffee, tea, cappuccino, espresso, lattes, hot chocolate and more in under a minute -- all with the same machine. It's like having your own coffeehouse at home." A dream machine for holiday entertaining and the perfect holiday gift, Tassimo's one-cup preparation ensures no mess, leftovers or delays associated with outdated brewing systems. Unlike other single-serve brewers, Tassimo uses real liquid milk to create the dense foam or frothy milk for cappuccinos and lattes, eliminating the need for a complicated steam wand or frothing attachment. The Tassimo system has two key components: the Tassimo brewing machine and proprietary Tassimo discs (T-DISCS). Through Tassimo's smart technology, the machine's microprocessor reads the barcode printed on the T-DISC label after it is inserted into the machine and automatically calculates the correct water quantity, brewing time and temperature to prepare the perfect beverage. All of the brewing happens inside the T-DISC. An inverse flow of filtered water guarantees optimal flavor with virtually no clean up or residue from previously made beverages. Providing a menu of delicious and favorite brands such as Gevalia(R) coffees, Twinings(R) teas and Suchard(TM) hot chocolate, each T-DISC(R) contains a precisely measured amount of coffee, tea, chocolate or real liquid milk and is sealed to protect the flavors inside. T-DISCS can be purchased where the machines are sold, with the suggested retail price ranging from approximately $6.49 - $9.99, depending upon the beverage type, package size and brand. The machine and the entire line of T-DISCS are also available for purchase online at tassimo.com and popular e-retail sites. The machine is made by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world. It adheres to the high quality standards of Braun who will distribute and service Tassimo. Braun is a division of the Gillette company and a worldwide leader in innovative, high-quality small domestic appliances. About Kraft Foods Kraft Foods markets many of the world's leading food brands, including Kraft(R) cheese, Nabisco(R) cookies and crackers, JELL-O(R) and Toblerone(R), in more than 150 countries. About Braun Germany-based Braun GmbH, a subsidiary of The Gillette Company, manufactures a wide variety of products that marry innovation, reliability and creative design, ranging from electric shavers to personal diagnostic appliances, and from oral care products and beauty products to household appliances. Braun products enjoy worldwide distribution. NOTE: Complete survey results and digital photo images of the products are available by contacting Mindy Carton of DVC Public Relations at 908-331-0663. Methodology Harris Interactive(R) fielded the study on behalf of Tassimo from December 16-20, 2005, via its QuickQuery(SM) online omnibus, interviewing a nationwide sample of 1,470 U.S. men and women aged 25-55 years. Data were weighted to reflect the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. About Harris Interactive(R) Harris Interactive Inc. (http://www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, NY-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results. Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through its U.S. offices and wholly owned subsidiaries, HI Europe in London (http://www.hieurope.com), Novatris in Paris (http://www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V. To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, http://www.harrispollonline.com.
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