First CE Partnership with Roku Brings Live HD Internet Video to the Big Screen

MINNEAPOLIS, Aug. 13 /PRNewswire/ -- Swarmcast, the leader in live online sports video streaming, today announced the launch of its live streaming video platform for consumer electronics (CE) devices, dubbed Autobahn Live for CE. In conjunction with the launch of this product, Swarmcast announced that its first CE device partnership is with Roku, Inc., maker of the popular Roku digital video player.

Swarmcast's partnership with Roku presents live content providers with a new distribution channel, opening a floodgate of possibilities for sports, concerts and other live events. Coupled with improved quality and reliability for live Internet TV, this new path to the television provides content owners with opportunities to grow revenue through subscription or advertising models.

A significant milestone was announced this week when Swarmcast customer Major League Baseball Advanced Media made its MLB subscription service available through the Roku player, representing the first major sports service made available over IP direct to the TV.

"We're thrilled to be the first to bring live content to the TV delivered over IP," said Jim Funk, VP of Business Development for Roku, Inc. "By increasing the quality and improving the reliability of live streams, we're finally at the stage where consumers can enjoy live entertainment on the big screen. We're looking forward to working with Swarmcast to bring more great live programming to the Roku platform."

"Autobahn HD for CE adds live video to any CE device. With Roku, we're bringing full screen, high quality, live video to their platform and reaching the true potential of an over-the-top video offering. Through our partnership, content providers can now increase revenue by reaching a larger audience, while consumers gain access to previously unavailable content." said Swarmcast COO Chad Tippin. "This is a win-win for content providers and consumers. Ultimately it means greater choice for the consumer, which is always a good thing."

Building on Swarmcast's successes with large-scale, browser-based live Internet video streaming, Autobahn HD for CE brings the same scalable, reliable, high-fidelity experience into the living room and on to the big screen TV. In devices enabled by Autobahn HD for CE, consumers get video that is constantly optimized for their network connection, in the high-fidelity H.264 codec. This eliminates rebuffering, and ensures that a viewer is always watching video at the highest quality possible - providing a full lean-back experience for live Internet video. To provide massive scale and reliability, Autobahn HD for CE utilizes global HTTP serving resources instead of streaming servers.

About Swarmcast

Swarmcast, Inc. is a leading Internet television services powering the delivery of high-fidelity live video over the Internet. Swarmcast enables content providers to offer live Internet television through the browser or connected consumer electronics devices, with full screen, high quality video that sharpens to the best experience for each viewer without buffering or stalling. Swarmcast is an open platform and works seamlessly with ubiquitous rich media players, such as Microsoft Silverlight and Adobe Flash, and with best-of-breed content management systems. Swarmcast is redefining what is possible for Internet television for clients including: Major League Baseball, CBS College Sports and Raycom Sports. For more information about Swarmcast, please visit http://www.swarmcast.com

SOURCE Swarmcast, Inc.

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