Swarovski Crystal Star to Adorn World's Most Famous Christmas Tree at Rockefeller Center

Jun 04, 2004, 01:00 ET from Tishman Speyer Properties from ,Swarovski

    NEW YORK, June 4 /PRNewswire/ -- Tishman Speyer Properties and Swarovski,
 the world's leading manufacturer of cut crystal, announced today that a
 Swarovski crystal star will adorn the 2004 Rockefeller Center Christmas tree.
     The Swarovski crystal star, measuring approximately 10-feet high by 8-feet
 wide, will radiate over midtown Manhattan from its perch atop the most famous
 Christmas tree in the world.
     To commemorate this unique event -- the first time a crystal star will
 adorn the Rockefeller Center Christmas tree -- Swarovski will create a special
 2004 holiday ornament, which will be sold at Rockefeller Center and in stores
     "We are thrilled to bring the joy and magic of Swarovski crystal to the
 World's Christmas tree," said Daniel J. Cohen, President of Swarovski U.S
 Holding Ltd.
     "We are proud that incomparable Swarovski crystal will adorn the
 Rockefeller Center Christmas tree," said Rob Speyer, Senior Managing Director
 of Tishman Speyer Properties, co-owners of Rockefeller Center.  "This is a
 partnership that represents the finest spirit of the holidays."
     The 72nd annual Christmas Tree Lighting will be held on Tuesday, November
 30th, 2004 from 7 to 9 PM.  The two-hour ceremony will be televised live,
 locally on WNBC-TV from 7-8PM and nationally on NBC from 8-9PM.
     Rockefeller Center officially began the Tree Lighting ceremony in 1933,
 when a Christmas Tree was erected in front of the then eight-month old RCA
 Building and covered with 700 lights.  Since then, the Tree Lighting has
 become one of New York's most popular events, attracting television audiences
 throughout the world.
     Christmas trees in Rockefeller Center have ranged from 50-foot Pines to
 100-foot Norway Spruces and have been viewed by approximately 2,500,000
 spectators annually.  The decorations and lighting effects have covered a
 variety of colors and schemes, including one year when the tree was painted
     Tishman Speyer Properties is the co-owner and manager of Rockefeller
 Center, which is the site of numerous public exhibits and events, including
 the New York International Orchid Show, the Christie's Collector's Car Show,
 and live broadcast of the U.S. Open tennis Championships among others.  Each
 day an estimated 250,000 people walk through the Rockefeller Plaza complex,
 which is home to the most famous Christmas Tree in the world.
     For more than a hundred years Swarovski, the Austrian family company based
 in Wattens, Tyrol, has been the leading manufacturer of cut crystal.  Crystal
 jewelry stones and crystalline semi-finished goods for the fashion, jewelry
 and lighting industries are as much a part of the company's product range as
 gift articles and collectibles fashioned from faceted crystal. Swarovski's
 artistic and design capabilities are evident in Daniel Swarovski Paris and
 Swarovski Jewelry, the company's accessory and jewelry ranges. Since 1995
 visitors have been able to experience the phenomenon of crystal with all their
 senses at the Swarovski Crystal Worlds, created by the Austrian artist Andre'
 Heller. The Swarovski group also includes Europe's largest manufacturer of
 grinding, cutting, sawing, and drilling tools TYROLIT and Swarovski Optik, one
 of the world's leading suppliers of precision optics for bird and nature
 observation and hunting.

SOURCE Tishman Speyer Properties; Swarovski