Swiss Watchmaker Tissot Unveils Danica Patrick Limited Edition Watch

'Danica-mania' Extends to the Wrist with Precision - Official Unveiling at

Watkins Glen International



May 25, 2006, 01:00 ET from Tissot

    WEEHAWKEN, N.J., May 25 /PRNewswire/ -- Swiss watch brand Tissot, with
 more than 150 years of expertise in watch-making, is proud to unveil the
 new Danica Patrick T-Touch Limited Edition watch at the 2nd Annual Watkins
 Glen Indy Grand Prix presented by Tissot. The race will take place on June
 4th in Watkins Glen, NY. Tissot recently signed on as a sponsor of Watkins
 Glen International, deepening its footprint in motor sports. Tissot will
 only produce 500 Danica Patrick T-Touch Limited Edition watches worldwide,
 making it an exclusive timepiece for fans and watch collectors, alike. A
 Tissot ambassador since 2005, Indy Racing League driver Danica Patrick took
 home last season's IRL Rookie of the Year award.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060525/NYTH170 )
     A formal press conference will be held on race weekend to unveil the
 watch by Danica Patrick, along with a Q&A session for credentialed media.
 Danica Patrick continues to be a part of Tissot's objective to grow its
 presence in motor sports. Other assets in motor sports for the brand
 include ambassador and MotoGP star Nicky Hayden and Official Timekeeper
 duties in NASCAR and the MotoGP World Championship.
     Tissot's Danica Patrick T-Touch Limited Edition comes with all the
 high-tech features consumers have come to expect in their T-Touch. The
 T-Touch offers proprietary tactile technology that is activated with the
 touch of the owner's finger. Functions for the T-Touch include a compass,
 alarm, altimeter, barometric pressure (meteo), date, time, chronograph and
 thermometer. The Danica Patrick T-Touch Limited Edition also features a
 unique white leather strap with red stitching and a special case back with
 Indy racing car, Danica's engraved signature and limited edition number.
     This distinctive timepiece retails for $750 and can only be found at
 authorized retailers by visiting http://www.tissot.ch or calling (800)
 2-TISSOT.
     Headquartered in Le Locle, Switzerland, Tissot is a member of the
 Swatch Group Ltd., the world's largest watch manufacturer. With roots back
 to 1853, Tissot is number one in volume worldwide among traditional Swiss
 brands. Tissot's expertise as Official Timekeeper currently includes
 NASCAR, the MotoGP World Championship, Ice Hockey World Championship, the
 Cycling World Championship and the Fencing World Championship. Ambassadors
 for the brand are: IRL sensation Danica Patrick, MotoGP star Nicky Hayden
 and soccer standout Michael Owen. For more information regarding product
 and the company is available by visiting: http://www.tissot.ch.
     Media Contact:
     Philip Grieco
     Tissot
     (201) 271-4669
     Philip.grieco@swatchgroup.com
 
 

SOURCE Tissot
    WEEHAWKEN, N.J., May 25 /PRNewswire/ -- Swiss watch brand Tissot, with
 more than 150 years of expertise in watch-making, is proud to unveil the
 new Danica Patrick T-Touch Limited Edition watch at the 2nd Annual Watkins
 Glen Indy Grand Prix presented by Tissot. The race will take place on June
 4th in Watkins Glen, NY. Tissot recently signed on as a sponsor of Watkins
 Glen International, deepening its footprint in motor sports. Tissot will
 only produce 500 Danica Patrick T-Touch Limited Edition watches worldwide,
 making it an exclusive timepiece for fans and watch collectors, alike. A
 Tissot ambassador since 2005, Indy Racing League driver Danica Patrick took
 home last season's IRL Rookie of the Year award.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060525/NYTH170 )
     A formal press conference will be held on race weekend to unveil the
 watch by Danica Patrick, along with a Q&A session for credentialed media.
 Danica Patrick continues to be a part of Tissot's objective to grow its
 presence in motor sports. Other assets in motor sports for the brand
 include ambassador and MotoGP star Nicky Hayden and Official Timekeeper
 duties in NASCAR and the MotoGP World Championship.
     Tissot's Danica Patrick T-Touch Limited Edition comes with all the
 high-tech features consumers have come to expect in their T-Touch. The
 T-Touch offers proprietary tactile technology that is activated with the
 touch of the owner's finger. Functions for the T-Touch include a compass,
 alarm, altimeter, barometric pressure (meteo), date, time, chronograph and
 thermometer. The Danica Patrick T-Touch Limited Edition also features a
 unique white leather strap with red stitching and a special case back with
 Indy racing car, Danica's engraved signature and limited edition number.
     This distinctive timepiece retails for $750 and can only be found at
 authorized retailers by visiting http://www.tissot.ch or calling (800)
 2-TISSOT.
     Headquartered in Le Locle, Switzerland, Tissot is a member of the
 Swatch Group Ltd., the world's largest watch manufacturer. With roots back
 to 1853, Tissot is number one in volume worldwide among traditional Swiss
 brands. Tissot's expertise as Official Timekeeper currently includes
 NASCAR, the MotoGP World Championship, Ice Hockey World Championship, the
 Cycling World Championship and the Fencing World Championship. Ambassadors
 for the brand are: IRL sensation Danica Patrick, MotoGP star Nicky Hayden
 and soccer standout Michael Owen. For more information regarding product
 and the company is available by visiting: http://www.tissot.ch.
     Media Contact:
     Philip Grieco
     Tissot
     (201) 271-4669
     Philip.grieco@swatchgroup.com
 
 SOURCE Tissot