Sybase 365 Announces 11th Consecutive Quarter of Growth for MMS Message Delivery

Sybase 365 to Reach Milestone of One Billion MMS Messages by Year End

Oct 23, 2007, 01:00 ET from Sybase 365

    SAN FRANCISCO, Oct. 23 /PRNewswire-FirstCall/ -- CTIA WIRELESS --
 Sybase 365(TM), a subsidiary of Sybase, Inc. (NYSE:   SY), the global leader
 in messaging interoperability and mobile content delivery, today announced
 that MMS message delivery has increased for 11 consecutive quarters in the
 United States, dating back to Q1, 2005. From Q2 to Q3, 2007, the number of
 domestic MMS messages processed by the company increased by 19.5 percent;
 the month-over-month average growth from January through September 2007 is
 7.4 percent. By the end of 2007, Sybase 365 will have processed over one
 billion MMS messages since it launched the service in 2005.
     According to the research firm M:Metrics, MMS messaging is most popular
 with young adults. From June through August 2007, 36 percent of consumers
 aged 18-24 years, 27.2 percent of 13-17 year-olds, and 26.9 percent of
 subscribers aged 25-34 sent MMS messages.
     "Nearly three years of steady quarterly growth demonstrates both our
 experience and leadership in the mobile messaging market," said Marty
 Beard, president of Sybase 365. "The quantity of MMS messages will continue
 to grow as companies increasingly rely on MMS messaging as a tool to
 communicate and advertise to consumers in a more engaging manner."
     Sybase 365 also today announced the launch of MMS 365, a content
 delivery gateway that sends and receives MMS from multiple sources,
 enabling content providers, marketers, and media companies to deliver MMS
 content directly to consumers' handsets. MMS 365 makes multimedia mobile
 campaigns more efficient and effective than ever before by expanding the
 reach of both operators and content providers.
     Sybase 365 delivers global cross-operator MMS and SMS messages,
 reaching more than 700 mobile operators. The company's operator-grade,
 high-volume message delivery network showcases its reliability by
 seamlessly delivering hundreds of millions of mobile messages to its
 operator customers around the world every day.
     For a demonstration of MMS 365 and more information, visit Sybase 365
 during CTIA at booth 323.
     About Sybase 365
     Sybase 365, a subsidiary of Sybase, Inc. (NYSE:   SY), leads the world in
 the global delivery and settlement of mobile messaging interoperability,
 and the management and distribution of mobile content. Processing more than
 8 billion messages per month, Sybase 365 reaches more than 700 mobile
 operators around the world. For more information, visit:
     Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company
 and product names mentioned may be trademarks of the respective companies
 with which they are associated.
     Statements concerning Sybase 365's future prospects, products and
 business relationships are forward-looking statements that involve a number
 of uncertainties and risks and cannot be guaranteed. Factors that could
 ultimately affect such statements are detailed from time to time in the
 Sybase, Inc. consolidated Securities and Exchange Commission filings,
 including but not limited to its annual report on Form 10-K and its
 quarterly reports on Form 10-Q (copies of which can be viewed on the
 Company's web site).

SOURCE Sybase 365