Sybase 365 Consolidates Reach Into Africa & Middle East With New Regional Mobile Messaging Hub

Local presence provides international SMS to 250 million subscribers

Sep 25, 2007, 01:00 ET from Sybase 365

    LONDON, Sept. 25 /PRNewswire-FirstCall/ -- Sybase 365, a subsidiary of
 Sybase, Inc. (NYSE:   SY), the global leader in mobile messaging
 interoperability and the delivery of mobile content, today announced the
 launch of the Africa and Middle East Exchange (AMEEX) mobile messaging hub,
 to consolidate its position as the major provider of international SMS
 across Africa and the Middle East.
     The new Hub allows Sybase 365 to expand further into this fast-growing
 region and offer international SMS services to more than 250 million
 subscribers. The connectivity immediately enables a localised support
 environment for operators currently connecting their subscribers to the
 wider international mobile community and provides an added incentive to
 other operators to join the Sybase 365(TM) network.
     "Today Sybase 365's global Network Operation Centers are located in the
 US, Europe, and Asia providing 24-hour network monitoring and customer
 support. In the Middle East, AMEEX will bring additional and significant
 service enhancements by ensuring response efficiency, local interaction and
 added protection against regional events that can negatively impact
 regionally consolidated networks," said Eric Barbier, vice president, AMEEX
 Mobile Exchange Ltd.
     Sybase 365 is a logical fit for the AMEEX due to its extensive global
 reach and connectivity across Europe, the Americas, Asia-Pacific and
 Africa. The AMEEX brings a local point of presence with national language
 and support facilities. This Hub will greatly benefit the numerous
 expatriate communities, who are now able to communicate more
 cost-effectively with colleagues, friends and families, via SMS.
     Subscribers of the mobile operators served by this Regional Hub will be
 able to send and receive text messages from all parts of the world. This
 develops a strong SMS revenue stream for Africa & Middle East operators and
 expands SMS services available to their subscribers. The number of these
 subscribers has grown faster than any other region in the World in the last
 12 months and this rapid growth trend is expected to continue.
     "We are very pleased to be working with Sybase 365 and AMEEX to offer
 global SMS service capabilities to all mobile operators," said Eng. Saud
 Majed Al Daweesh, president of Saudi Telecom. "AMEEX solves the
 complexities of interoperability by providing a single contact point for
 messaging connectivity. Connection to an SMS Hub provider prevents
 operators from having to connect to and negotiate with potentially dozens
 of other operators. It is a single-source clearinghouse for all SMS
     "This new local presence enhances the GSM Association's drive for
 connectivity between hub providers and further strengthens Sybase 365's
 global reach," said Howard Stevens, vice president of Sybase 365, EMEA. "We
 reach more than 700 mobile operators around the world and facilitate nearly
 300 two- way direct SMS connections via our operator grade network. AMEEX
 further enhances Sybase 365's extensive reach by offering local resources,
 local connectivity and local knowledge in this vital expanding market."
     About Sybase 365
     Sybase 365, a subsidiary of Sybase, Inc. (NYSE:   SY), leads the world in
 the global delivery and settlement of mobile messaging interoperability,
 and the management and distribution of mobile content. Processing more than
 6 billion messages per month, Sybase 365 reaches more than 700 mobile
 operators around the world. For more information, visit:
     Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company
 and product names mentioned may be trademarks of the respective companies
 with which they are associated.
     Special Note: Statements concerning Sybase 365's future prospects,
 products and business relationships are forward-looking statements that
 involve a number of uncertainties and risks and cannot be guaranteed.
 Factors that could ultimately affect such statements are detailed from time
 to time in the Sybase, Inc. consolidated Securities and Exchange Commission
 filings, including but not limited to its annual report on Form 10-K and
 its quarterly reports on Form 10-Q (copies of which can be viewed on the
 Company's web site).

SOURCE Sybase 365