LONDON, Sept. 25 /PRNewswire-FirstCall/ -- Sybase 365, a subsidiary of
Sybase, Inc. (NYSE: SY), the global leader in mobile messaging
interoperability and the delivery of mobile content, today announced the
launch of the Africa and Middle East Exchange (AMEEX) mobile messaging hub,
to consolidate its position as the major provider of international SMS
across Africa and the Middle East.
The new Hub allows Sybase 365 to expand further into this fast-growing
region and offer international SMS services to more than 250 million
subscribers. The connectivity immediately enables a localised support
environment for operators currently connecting their subscribers to the
wider international mobile community and provides an added incentive to
other operators to join the Sybase 365(TM) network.
"Today Sybase 365's global Network Operation Centers are located in the
US, Europe, and Asia providing 24-hour network monitoring and customer
support. In the Middle East, AMEEX will bring additional and significant
service enhancements by ensuring response efficiency, local interaction and
added protection against regional events that can negatively impact
regionally consolidated networks," said Eric Barbier, vice president, AMEEX
Mobile Exchange Ltd.
Sybase 365 is a logical fit for the AMEEX due to its extensive global
reach and connectivity across Europe, the Americas, Asia-Pacific and
Africa. The AMEEX brings a local point of presence with national language
and support facilities. This Hub will greatly benefit the numerous
expatriate communities, who are now able to communicate more
cost-effectively with colleagues, friends and families, via SMS.
Subscribers of the mobile operators served by this Regional Hub will be
able to send and receive text messages from all parts of the world. This
develops a strong SMS revenue stream for Africa & Middle East operators and
expands SMS services available to their subscribers. The number of these
subscribers has grown faster than any other region in the World in the last
12 months and this rapid growth trend is expected to continue.
"We are very pleased to be working with Sybase 365 and AMEEX to offer
global SMS service capabilities to all mobile operators," said Eng. Saud
Majed Al Daweesh, president of Saudi Telecom. "AMEEX solves the
complexities of interoperability by providing a single contact point for
messaging connectivity. Connection to an SMS Hub provider prevents
operators from having to connect to and negotiate with potentially dozens
of other operators. It is a single-source clearinghouse for all SMS
"This new local presence enhances the GSM Association's drive for
connectivity between hub providers and further strengthens Sybase 365's
global reach," said Howard Stevens, vice president of Sybase 365, EMEA. "We
reach more than 700 mobile operators around the world and facilitate nearly
300 two- way direct SMS connections via our operator grade network. AMEEX
further enhances Sybase 365's extensive reach by offering local resources,
local connectivity and local knowledge in this vital expanding market."
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in
the global delivery and settlement of mobile messaging interoperability,
and the management and distribution of mobile content. Processing more than
6 billion messages per month, Sybase 365 reaches more than 700 mobile
operators around the world. For more information, visit:
Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company
and product names mentioned may be trademarks of the respective companies
with which they are associated.
Special Note: Statements concerning Sybase 365's future prospects,
products and business relationships are forward-looking statements that
involve a number of uncertainties and risks and cannot be guaranteed.
Factors that could ultimately affect such statements are detailed from time
to time in the Sybase, Inc. consolidated Securities and Exchange Commission
filings, including but not limited to its annual report on Form 10-K and
its quarterly reports on Form 10-Q (copies of which can be viewed on the
Company's web site).
SOURCE Sybase 365