Sybase 365 Launches New MMS Content Delivery Gateway

Single Connection Enables Delivery of Rich Media Content Directly to

Millions of Subscribers

Oct 23, 2007, 01:00 ET from Sybase 365

    SAN FRANCISCO, Oct. 23 /PRNewswire/ -- CTIA WIRELESS -- Sybase 365(TM),
 a subsidiary of Sybase, Inc. (NYSE:   SY), the global leader in messaging
 interoperability and mobile content delivery, today announced its new
 multimedia content delivery gateway -- MMS 365 -- that sends and receives
 MMS from multiple sources enabling content providers, marketers, and media
 companies to deliver MMS content directly to consumers' handsets, globally,
 with a single connection.
     "MMS is, and will continue to be, the most viable method for delivering
 rich media," said Marty Beard, President of Sybase 365. "Mobile campaigns
 are becoming an increasingly important part of companies' communication and
 advertising strategies, and multimedia messages are exceptionally effective
 because of their ability to engage the recipient in interactive campaigns."
     MMS 365 runs on the Sybase 365 operator-grade network, ensuring
 successful delivery of complex content, management of high traffic volumes,
 and seamless delivery to consumers' handsets via its connections to more
 than 700 global operators. One connection to MMS 365 provides direct
 content delivery to millions of subscribers, eliminating the need for
 content providers to manage separate, time-consuming negotiations and
 connections to individual operators.
     MMS 365 supports all popular types of rich content including photos,
 graphics, audio, video, alerts, ringtones, and wallpaper allowing content
 providers to use the most effective method to communicate a campaign to
     For a demonstration and more information, visit Sybase 365 during CTIA
 at booth 323.
     About Sybase 365
     Sybase 365, a subsidiary of Sybase, Inc. (NYSE:   SY), leads the world in
 the global delivery and settlement of mobile messaging interoperability,
 and the management and distribution of mobile content. Processing more than
 8 billion messages per month, Sybase 365 reaches more than 700 mobile
 operators around the world. For more information, visit:
     Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company
 and product names mentioned may be trademarks of the respective companies
 with which they are associated.
     Statements concerning Sybase 365's future prospects, products and
 business relationships are forward-looking statements that involve a number
 of uncertainties and risks and cannot be guaranteed. Factors that could
 ultimately affect such statements are detailed from time to time in the
 Sybase, Inc. consolidated Securities and Exchange Commission filings,
 including but not limited to its annual report on Form 10-K and its
 quarterly reports on Form 10-Q (copies of which can be viewed on the
 Company's web site).

SOURCE Sybase 365