Sybase 365 President John Sims Re-Elected To Board Of Directors For CTIA-the Wireless Association® Industry Veteran Considers Collaboration and World-Class Interoperability Among Operators Critical to All-IP Network Transformation; Sees Mobile, "Big Data" and Cloud as the Key Inflection Point for Operators and Businesses

SAN DIEGO, Calif., Oct. 9, 2012 /PRNewswire/ -- Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, today announced that its president, John Sims, has been re-elected to the Board of Directors of CTIA-The Wireless Association®. CTIA is the international organization that represents the wireless telecommunications industry, including wireless carriers and their suppliers and providers and manufacturers of wireless data services and products. The announcement was made at MobileCON™ 2012, being held October 9–11 in San Diego, Calif.

As a re-elected board member, Sims will continue to help set CTIA's strategic direction with his deep expertise in building strong partner ecosystems among operators and delivering world-class interoperability across geographies spanning the globe.

"It is an honor to have been re-elected to the CTIA board. In our role as a custodian of the ecosystem that delivers messaging and data services between operators, Sybase 365 is required to build and maintain an expansive, flourishing network of operator partners," said Sims. "We reach over 900 mobile network operators and 5.5 billion subscribers globally, so a high amount of collaboration is required as we work together to innovate around 4G/LTE. By achieving a more rapid and ubiquitous all-IP network footprint our operator partners will be in a position to offer very compelling new services that will capture the imagination of their subscribers."

With mobile internet usage surpassing desktop internet usage in May 20121 and the number of mobile app downloads expected to reach 44 billion by 20162, operators are working to acquire more spectrum and are moving toward highly flexible, secure all-IP networks to accommodate "big data" demand. The combination of mobile, big data and cloud services is creating an inflection point for operators and the business world.

"The number of 'things' connected to the Internet already exceeds the number of people on earth and it is estimated to reach 50 billion by 2020, significantly increasing data consumption," continued Sims. "Operators and businesses that embrace mobile, big data and cloud have the opportunity to transform their business and better service their employees and customers. This will ultimately drive new revenue streams and industry leadership."

"I am pleased John was re-elected to serve on the board of directors," said Steve Largent, president and CEO, CTIA-The Wireless Association. "The U.S. wireless industry is focused on a number of key policy issues, from spectrum to cybersecurity to taxes and fees. John's expertise and in-depth knowledge of the complex wireless industry will be important as we continue to advocate on behalf of our consumers and the industry before all levels of government."

About Sybase 365
Sybase 365, the mobile services arm of SAP, is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions and innovative mobile consumer engagement services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 5.5 billion subscribers around the world.

Sybase and Sybase 365 (or other product names mentioned in release), are trademarks or registered trademarks of Sybase, Inc.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

Forward Looking Statements
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

1 Source: Mary Meeker, KPCB, Internet Trends, D10 Conference

2 Source: Juniper Research – "Mobile apps stores: future business models and ecosystem analysis 2012-2016" – Apr 2012

SOURCE Sybase 365



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