Sybase Launches mBanking 365

New Suite of Services Provides Banks and Customers Efficient and

Cost-Effective Interaction - Anytime, Anywhere

Oct 22, 2007, 01:00 ET from Sybase 365

    BOSTON, Oct. 22 /PRNewswire-FirstCall/ -- AFP ANNUAL CONFERENCE -
 Sybase 365, a subsidiary of Sybase, Inc. (NYSE:   SY), the global leader in
 messaging interoperability and mobile content delivery, today announced the
 availability of Sybase mBanking 365, an innovative new suite of products
 for the financial industry enabling banks to interact with customers in
 real-time through mobile alerts, two-way banking services, out-of-band
 authentication, and marketing campaigns.
     With Sybase mBanking 365, banks can instantly deliver vital account
 information to their customers' mobile devices and customers can access
 information and make transactions -- anytime, anywhere.
     Sybase mBanking 365 provides secure and direct multi-channel
 interaction with customers over all mobile messaging channels -- SMS, WAP,
 and rich client. Vital services such as bank account activity alerts that
 notify customers of potentially fraudulent transactions in real time, and
 simple activities, such as balance inquiries, can be conducted conveniently
 and without involving costly customer care resources. Sybase mBanking 365
 also features support for natural language, interactive banking services,
 with the Answers 365 product, to enable customers to access services
 without the need to memorize set keywords.
     "Mobile banking is on the brink of widespread consumer adoption," said
 Marty Beard, president of Sybase 365. "The mobile phone is rapidly becoming
 the one technology that people have access to around the globe. As such,
 mobile banking will quickly become a critical channel for customer
     Financial institutions have realized a number of benefits from
 utilizing mobile banking services, including cost reduction and increased
 efficiency in communicating with customers, fraud reduction, and improved
 customer retention. In fact, Sybase 365 recently commissioned a global
 study across the Americas, Europe, and Asia-Pacific, and more than a
 quarter of respondents in each region reported they would consider
 switching banks if an alternative provider offered them mobile banking
     Sybase is a trusted partner for some of the world's biggest banks. The
 company has over 7 years experience through its Financial Fusion product,
 providing integrated services to more than 200 of the world's leading
 financial institutions. Coupled with Sybase 365's mobile banking expertise
 as the leading provider of mBanking services (SMS, MMS) for financial
 corporations worldwide, the company is uniquely placed to enable banks to
 realize the potential of mobile banking.
     Sybase mBanking 365 combined with Sybase 365's operator-grade network
 reaches more than 700 mobile operators around the world and 2.4 billion
 mobile subscribers. One single connection to Sybase 365 enables financial
 institutions to reach 100 percent of their mobile customers.
     For further information and demonstrations of the service, please visit
 us at AFP, Boston, Booth no. 310 or CTIA, San Francisco, Booth no. 323.
     About Sybase 365
     Sybase 365, a subsidiary of Sybase, Inc. (NYSE:   SY), leads the world in
 the global delivery and settlement of mobile messaging interoperability,
 and the management and distribution of mobile content. Processing more than
 8 billion messages per month, Sybase 365 reaches more than 700 mobile
 operators around the world. For more information, visit:
     Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company
 and product names mentioned may be trademarks of the respective companies
 with which they are associated.
     Statements concerning Sybase 365's future prospects, products and
 business relationships are forward-looking statements that involve a number
 of uncertainties and risks and cannot be guaranteed. Factors that could
 ultimately affect such statements are detailed from time to time in the
 Sybase, Inc. consolidated Securities and Exchange Commission filings,
 including but not limited to its annual report on Form 10-K and its
 quarterly reports on Form 10-Q (copies of which can be viewed on the
 Company's web site).

SOURCE Sybase 365