Sybase Launches mBanking 365
New Suite of Services Provides Banks and Customers Efficient and
Cost-Effective Interaction - Anytime, Anywhere
BOSTON, Oct. 22 /PRNewswire-FirstCall/ -- AFP ANNUAL CONFERENCE - Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in messaging interoperability and mobile content delivery, today announced the availability of Sybase mBanking 365, an innovative new suite of products for the financial industry enabling banks to interact with customers in real-time through mobile alerts, two-way banking services, out-of-band authentication, and marketing campaigns. With Sybase mBanking 365, banks can instantly deliver vital account information to their customers' mobile devices and customers can access information and make transactions -- anytime, anywhere. Sybase mBanking 365 provides secure and direct multi-channel interaction with customers over all mobile messaging channels -- SMS, WAP, and rich client. Vital services such as bank account activity alerts that notify customers of potentially fraudulent transactions in real time, and simple activities, such as balance inquiries, can be conducted conveniently and without involving costly customer care resources. Sybase mBanking 365 also features support for natural language, interactive banking services, with the Answers 365 product, to enable customers to access services without the need to memorize set keywords. "Mobile banking is on the brink of widespread consumer adoption," said Marty Beard, president of Sybase 365. "The mobile phone is rapidly becoming the one technology that people have access to around the globe. As such, mobile banking will quickly become a critical channel for customer interaction." Financial institutions have realized a number of benefits from utilizing mobile banking services, including cost reduction and increased efficiency in communicating with customers, fraud reduction, and improved customer retention. In fact, Sybase 365 recently commissioned a global study across the Americas, Europe, and Asia-Pacific, and more than a quarter of respondents in each region reported they would consider switching banks if an alternative provider offered them mobile banking services. Sybase is a trusted partner for some of the world's biggest banks. The company has over 7 years experience through its Financial Fusion product, providing integrated services to more than 200 of the world's leading financial institutions. Coupled with Sybase 365's mobile banking expertise as the leading provider of mBanking services (SMS, MMS) for financial corporations worldwide, the company is uniquely placed to enable banks to realize the potential of mobile banking. Sybase mBanking 365 combined with Sybase 365's operator-grade network reaches more than 700 mobile operators around the world and 2.4 billion mobile subscribers. One single connection to Sybase 365 enables financial institutions to reach 100 percent of their mobile customers. For further information and demonstrations of the service, please visit us at AFP, Boston, Booth no. 310 or CTIA, San Francisco, Booth no. 323. About Sybase 365 Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. For more information, visit: www.sybase.com/365. Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. Statements concerning Sybase 365's future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).RELATED LINKS
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