elure Advanced Skin Lightening Products Generate fast acting results at Dr. Javier Zelaya's New York Practices

NEW YORK, Jan. 10, 2012 /PRNewswire/ -- Dermatologist Dr. Javier A. Zelaya, a leading expert in anti-aging products, treatments and technology, announces the availability of elure Advanced Skin Lightening Products at his Manhattan and Brooklyn offices.

When a lifetime of sun damage shows up on your face -- as dark spots and discolorations -- you may feel like you're stuck with unsightly spots forever. Time to let out a sigh of relief: beautiful, even-toned skin is on its way! As one of the nation's top dermatologists, Dr. Zelaya stocks his practices with the new elure™ Advanced Skin Lightening system to erase unwanted discolorations on his patient's complexions.

elure is a topical skin lightening product that contains Melanozyme™, an enzyme derived from (surprise!) a mushroom, which effectively reduces the dark-colored pigment in skin. It's also the winner of the 2011 Best of Beauty award by Allure magazine in their Big Breakthrough Category.

Why? Current topical skin lighteners may decrease melanin over production, but they don't get to the root of the problem and treat existing melanin. Or they contain hydroquinone, a known skin irritator. The result: Improvements are slow to come by and often aggravate skin.

elure's results are fast-acting and users report a noticeable improvement in 28 days. "elure may be one of the biggest breakthroughs in skin lightening in years. Hyperpigmentation and melasma can be challenging to treat topically, but my patients have been truly impressed by the results they get after using elure," says Dr. Zelaya, a nationally renowned medical and cosmetic dermatology expert. "I am thrilled that I can provide them with a skin care regimen that is well tolerated and effective in evening tone, smoothing skin and lightening pigmentation."

The elure system consists of:

*elure Advanced Facial Wash lathers into a rich and creamy foam that removes dirt and dead skin cells. ($35)

*elure Advanced Skin Lightening Lotion: Melanozyme™ brightens, softens, and soothes skin morning and night. ($150)

*elure Advanced Skin Lightening Night Cream: Also with Melanozyme™ to brighten and provide a mega dose of hydration. ($150)

elure is available only from dermatologists, plastic surgeons, and other aesthetic providers. Visit elureskin.com

Dr. Javier A. Zelaya's Skinworks Dermatology and Medspa practices are located at 136 West 17th Street in New York's Chelsea neighborhood, and at 245 Prospect Park West in Brooklyn. For more information, visit www.skinworksny.com or call 212-807-1866.

About Dr. Javier A. Zelaya:  Javier Zelaya, MD, is an Internist and Board Certified Dermatologist and has built a premier private practice and Medspa in the heart of New York's tony Chelsea neighborhood. His Skinworks practice offers a full range of general, surgical and cosmetic dermatological services, and spa treatments designed to maintain healthy, radiant and youthful looking skin.  A Diplomat of the American Academy of Dermatology and Fellow of the American Society for Dermalogic Surgery, Dr. Zelaya studied at Williams College, and NYU School of Medicine, and completed dual residencies in Internal Medicine at Montefiore Medical Center and Dermatology Albert Einstein College of Medicine.

 

 

SOURCE Dr. Javier A. Zelaya

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