Launches New Products So Companies Can Monitor More Than Just Social Media Conversations

TORONTO, June 4 /PRNewswire/ -- Sysomos Inc. today unveiled two new services that leapfrog current offerings in the social media analytics universe: Sysomos MAP and Sysomos Heartbeat intuitively and elegantly offer real-time access to an extensive database of social and traditional media conversations, as well as detailed information about sentiment, geo-demographics and key influencers.

"We provide businesses, brands and agencies with the kind of real-time insight they haven't been able to get before," said Nick Koudas, Sysomos' co-founder and CEO. "We help them see not only what's happening but where it is happening, what it means, and who's driving the most important or relevant conversations. We can give users a level of granularity and context that is currently unequalled in the industry."

Sysomos' portfolio includes Media Analysis Platform (MAP), which lets customers analyze and understand social and traditional media conversations, including blogs, news articles, social networks, forums, video sites and micro-blogs. MAP offers real-time results, geo-demographic and key influencer information, collaboration tools, and value-added information to generate detailed reports.

Sysomos is also introducing Heartbeat, a cost-effective, real-time monitoring and measurement service that constantly updates snapshots of social media conversations.

Sysomos was started in 2005 as an advanced research project at the University of Toronto focused on contextual text analysis and data mining technology. When Koudas and co-founder Nilesh Bansal started beta testing, PR and advertising agencies asked for features that weren't available on the social media analytics market.

Koudas and Bansal developed the new features, which have been enthusiastically received by early adopters.

"We realized there was demand for better social media analytics tools," Koudas said. "In many respects, we depended on what potential customers wanted to guide our development."

Sysomos' key features include:

• Instant access to a comprehensive and spam-free archive, featuring billions of conversations (and counting)
• Continually updated content from blogs, social networks, micro-blogging services, message boards, video sharing sites and news sources
• Geography and demographic (age, gender, profession) information
• Automated sentiment to assess whether conversations are positive, negative or neutral
• Text analytics to identify key themes, emerging topics and trends
• Measurable metrics about popularity, geographic/demographics and authority

"Of all the social media monitoring tools we took for a test drive, Sysomos MAP was the most immediately productive," said Casian Moscovici, vice president, research, with NATIONAL Public Relations. "We were able to get speedy and relevant results from its uniquely comprehensive and constantly updated archive."

For more information about Sysomos, visit www.sysomos.com. Media can visit www.sysomos.com/launch for screen captures, logos and a video.

About Sysomos

Sysomos Inc. provides leading-edge social media analytics to customers looking for insight and intelligence about what's happening. After three years in development, the alpha version of our flagship product, Media Analysis Platform was launched last September. Sysomos' investors include GrowthWorks and the Ontario Centres of Excellence.

SOURCE Sysomos Inc.

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