2014

System Patented for Delivery of Marketing and Advertising Content Based on a Consumer's Location, CES Las Vegas, Nevada January 7-10, 2014

LAS VEGAS, Jan. 9, 2014 /PRNewswire/ -- A System has been been awarded a United States Patent where publishers can develop content to be delivered to recipients based on the recipient's location and in order for the recipient to obtain immediate gratification of fulfillment and publishers can obtain immediate feedback as to the success of their marketing and advertising campaigns.

This system and method will result in highly specific and targeted marketing and advertising thereby eliminating the needless cost and consumer frustration from junk e-mail, spam e-mail and annoying pop-up windows as a marketing and advertising means.

Hoyt Layson, sole inventor of the system stated "This will be a new day for retailers where retailers will leverage the immediacy of the Internet to match products and services with consumers for real time fulfillment. Regarding advertising and marketing firms, they will be able to leverage this system to launch and immediately analyze the results of their advertising and marketing campaigns. For consumers, they are in the driver's seat to determine where, when and how they receive promotions and to determine what marketing and advertising content is sent to them based on products and services that they are currently interested in purchasing, anywhere they may be in the world. Online order businesses such as Amazon can also benefit from this system by integrating through this system with manufacturers and retailers for immediate fulfillment based on consumer location."

Now consumers can leverage immediate discounts, coupons and redemption codes using their wireless devices and this system by being directed to a location where their product and service requests can be immediately fulfilled. No more waiting for or tracking packages and the consumer can see and touch the product prior to purchase.

There is also a Continuation Patent that will issue shortly for an innovative head mounted wireless eyewear device apparatus that will provide a new, unique and novel apparatus and method to allow publishers to know in real time, when recipients are hearing and viewing their marketing and advertising content on mobile or stationary digital signage. This apparatus is also described in the issued Patent.

Hoyt Layson has licensed 4 Patents and 4 Patent Applications to 3M and Licensed 1 Patent to General Dynamics. He intends to license this Patent.

The newly issued Patent can be downloaded at: www.layson.net/id8.html.

SOURCE Hoyt Layson



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