TAG Heuer and Maria Sharapova Score Ace with Latest Timepieces

Dec 08, 2007, 00:00 ET from TAG Heuer

    MIAMI, Dec. 8 /PRNewswire/ -- Celebrating distinct watch-making and the
 marriage of sports and glamour, TAG Heuer and brand ambassador Maria
 Sharapova today introduced several new timepieces for women from its
 Professional Sports Watch, Carrera and Formula 1 series. The new models,
 which range from streamlined and sporty to diamond-rich, transition
 seamlessly from the board room to a weekend brunch complementing the style
 of any well-heeled woman.
 
     "More than ever, women are wardrobing with watches to express their
 personal style and success," said Jenna Fagnan, vice president of marketing
 for TAG Heuer North America. "Whether their preference is a large,
 traditionally masculine piece or a delicate, diamond-studded jewel, our
 customers want a beautiful, well-crafted timepiece that can be worn season
 after season. Our new models answer these women's call and reflect TAG
 Heuer's core values of strength, beauty, prestige and forward design."
 
     Professional Sports Watch
 
     Inspired by tennis super star Maria Sharapova, the Professional Sports
 Watch is designed to meet the demands of today's active woman. An
 engineering marvel made of ultra-light titanium and stainless steel, the
 55-gram timepiece allows for perfect control over all movements, and can
 absorb up to 5,000 grams of shock. For maximum comfort, the clasp is
 integrated into the watch head and the crown is placed across the dial at
 the 9 o'clock position instead of the traditional 3 o'clock. The
 Professional Sport Watch's super-elastic silicon strap keeps it snug on the
 wrist, absorbing every shock and never requiring tightening.
 
     Additionally, the model features an exclusive anti-fingerprint
 treatment on the crystal and is water resistant to 50 meters.
 
     The TAG Heuer Professional Sports Watch is available in a choice of
 cool anthracite or Sharapova's signature pink. The anthracite version
 sports a black PVD-coated titanium case, an anthracite dial with black
 indexes and a black silicon strap. The pink Sports Watch has a pink
 mother-of-pearl dial, pink silicon strap and silver hand-applied indexes to
 ensure every woman will look like a champion, on and off the court.
 
     Ladies' Carrera
 
     TAG Heuer's Carrera, the iconic series first launched in 1964 as a
 tribute to the legendary Carrera Panamericana Mexico Road Race, typifies
 the brand's distinctive link with the world of motor sports. Today, two
 dressed-up interpretations of the Carrera are now available for the woman
 who shares TAG Heuer's driving passion. Classically chic with a stainless
 steel bracelet, the 27 mm timepieces are embellished with 13
 premier-quality diamonds (0.0981 carats) on a black or white
 mother-of-pearl dial. For even more luxurious elegance, the diamond-dial
 Carrera is also available with a diamond-encrusted bezel, set with 54
 diamonds (0.51 carats). Both styles feature a scratch- resistant, sapphire
 caseback to view the automatic movement. The solid steel clasp and safety
 push-button complete the sophisticated look of the pieces, which are water
 resistant to 50 meters.
 
     Formula 1 Chronograph with Diamonds
 
     TAG Heuer's Formula 1 is the emblematic casual sports watch proudly
 worn by racing champions and weekend warriors alike. In 2005, a Formula 1
 with diamonds became an instant hit among women, proving that sports and
 glamour are not mutually exclusive. To expand this trend, TAG Heuer now is
 introducing a diamond-laced Formula 1 Chronograph designed especially for
 women seeking a refined timepiece with serious sports-inspired
 functionality.
 
     Featuring chronograph functions accurate to 1/10th of a second, the 37
 mm model is embellished with 120 diamonds (0.75 carats) on the bezel and 11
 diamonds (0.081 carats) on the dial. It is offered with a pink or white
 mother-of-pearl dial on a choice of stainless steel bracelet or textured
 fabric strap (pink or white) with folding clasp.
 
     About TAG Heuer
 
     TAG Heuer, the leader in prestigious sports watches and chronographs
 since 1860, is one of the largest and fastest growing luxury Swiss watch
 Brands. The Swiss watch making legend draws upon its active engagement in
 the world of sports to create the most accurate measuring instruments and
 sports watches in the world. TAG Heuer is today the first watchmaker ever
 to master luxurious Chronographs with an unsurpassed precision of 1/10th,
 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to
 its role as official timekeeper to within 1/10,000th of a second for the
 legendary Indy 500, TAG Heuer, in a constant quest for innovation,
 excellence, performance and prestige, continues to aim ever higher, as
 reflected in its partnerships with Team Vodafone McLaren Mercedes in
 Formula 1 and its two aces: Fernando Alonso, youngest ever and already two
 times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in
 2006. With two times Formula 1 world vice- champion and Scuderia Ferrari F1
 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA
 number 1 tennis player Maria Sharapova, with Nascar idol Jeff Gordon,
 Champcar three times world champion Sebastien Bourdais, promising talent
 Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman
 and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!
 
 
 

SOURCE TAG Heuer
    MIAMI, Dec. 8 /PRNewswire/ -- Celebrating distinct watch-making and the
 marriage of sports and glamour, TAG Heuer and brand ambassador Maria
 Sharapova today introduced several new timepieces for women from its
 Professional Sports Watch, Carrera and Formula 1 series. The new models,
 which range from streamlined and sporty to diamond-rich, transition
 seamlessly from the board room to a weekend brunch complementing the style
 of any well-heeled woman.
 
     "More than ever, women are wardrobing with watches to express their
 personal style and success," said Jenna Fagnan, vice president of marketing
 for TAG Heuer North America. "Whether their preference is a large,
 traditionally masculine piece or a delicate, diamond-studded jewel, our
 customers want a beautiful, well-crafted timepiece that can be worn season
 after season. Our new models answer these women's call and reflect TAG
 Heuer's core values of strength, beauty, prestige and forward design."
 
     Professional Sports Watch
 
     Inspired by tennis super star Maria Sharapova, the Professional Sports
 Watch is designed to meet the demands of today's active woman. An
 engineering marvel made of ultra-light titanium and stainless steel, the
 55-gram timepiece allows for perfect control over all movements, and can
 absorb up to 5,000 grams of shock. For maximum comfort, the clasp is
 integrated into the watch head and the crown is placed across the dial at
 the 9 o'clock position instead of the traditional 3 o'clock. The
 Professional Sport Watch's super-elastic silicon strap keeps it snug on the
 wrist, absorbing every shock and never requiring tightening.
 
     Additionally, the model features an exclusive anti-fingerprint
 treatment on the crystal and is water resistant to 50 meters.
 
     The TAG Heuer Professional Sports Watch is available in a choice of
 cool anthracite or Sharapova's signature pink. The anthracite version
 sports a black PVD-coated titanium case, an anthracite dial with black
 indexes and a black silicon strap. The pink Sports Watch has a pink
 mother-of-pearl dial, pink silicon strap and silver hand-applied indexes to
 ensure every woman will look like a champion, on and off the court.
 
     Ladies' Carrera
 
     TAG Heuer's Carrera, the iconic series first launched in 1964 as a
 tribute to the legendary Carrera Panamericana Mexico Road Race, typifies
 the brand's distinctive link with the world of motor sports. Today, two
 dressed-up interpretations of the Carrera are now available for the woman
 who shares TAG Heuer's driving passion. Classically chic with a stainless
 steel bracelet, the 27 mm timepieces are embellished with 13
 premier-quality diamonds (0.0981 carats) on a black or white
 mother-of-pearl dial. For even more luxurious elegance, the diamond-dial
 Carrera is also available with a diamond-encrusted bezel, set with 54
 diamonds (0.51 carats). Both styles feature a scratch- resistant, sapphire
 caseback to view the automatic movement. The solid steel clasp and safety
 push-button complete the sophisticated look of the pieces, which are water
 resistant to 50 meters.
 
     Formula 1 Chronograph with Diamonds
 
     TAG Heuer's Formula 1 is the emblematic casual sports watch proudly
 worn by racing champions and weekend warriors alike. In 2005, a Formula 1
 with diamonds became an instant hit among women, proving that sports and
 glamour are not mutually exclusive. To expand this trend, TAG Heuer now is
 introducing a diamond-laced Formula 1 Chronograph designed especially for
 women seeking a refined timepiece with serious sports-inspired
 functionality.
 
     Featuring chronograph functions accurate to 1/10th of a second, the 37
 mm model is embellished with 120 diamonds (0.75 carats) on the bezel and 11
 diamonds (0.081 carats) on the dial. It is offered with a pink or white
 mother-of-pearl dial on a choice of stainless steel bracelet or textured
 fabric strap (pink or white) with folding clasp.
 
     About TAG Heuer
 
     TAG Heuer, the leader in prestigious sports watches and chronographs
 since 1860, is one of the largest and fastest growing luxury Swiss watch
 Brands. The Swiss watch making legend draws upon its active engagement in
 the world of sports to create the most accurate measuring instruments and
 sports watches in the world. TAG Heuer is today the first watchmaker ever
 to master luxurious Chronographs with an unsurpassed precision of 1/10th,
 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to
 its role as official timekeeper to within 1/10,000th of a second for the
 legendary Indy 500, TAG Heuer, in a constant quest for innovation,
 excellence, performance and prestige, continues to aim ever higher, as
 reflected in its partnerships with Team Vodafone McLaren Mercedes in
 Formula 1 and its two aces: Fernando Alonso, youngest ever and already two
 times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in
 2006. With two times Formula 1 world vice- champion and Scuderia Ferrari F1
 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA
 number 1 tennis player Maria Sharapova, with Nascar idol Jeff Gordon,
 Champcar three times world champion Sebastien Bourdais, promising talent
 Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman
 and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!
 
 
 SOURCE TAG Heuer