Tail Activewear Announces Launch of Collegiate Apparel Line

MIAMI, March 4, 2014 /PRNewswire-iReach/ -- Tail Activewear, a leading brand of women's golf, tennis, yoga, and training apparel distributed through private clubs and specialty retailers, announced today the launch of a new line of collegiate licensed merchandise. Already licensed with 19 major universities and growing, Tail's entrance into the collegiate market continues its commitment to delivering quality, fashionable apparel for an active lifestyle.

(Photo: http://photos.prnewswire.com/prnh/20140304/MN75896)

Designed specifically for the woman who wants to look chic and sophisticated while displaying her school pride, Tail's new collegiate line of fashion tops, bottoms, dresses, and outerwear creates a head-to-toe look appropriate for anywhere from the office to campus on game day. School logos are embellished through embroidery, rhinestones, and glitter transfers, creating truly unique and feminine pieces.

"We are excited to be expanding the Tail brand into the collegiate licensed product category," said Nikki Miller, Vice President of Sales and Marketing at Tail. "We think that this is a natural extension of growth, and the product line has been wonderfully received by the universities and licensing entities.  We are thrilled to be offering a new twist on fashion for women wanting stylish fan apparel."

To see the full line of collegiate apparel, view the Digital Lookbook. Tail will debut the line at the upcoming CAMEX Trade Show in Dallas, Texas, March 9th-11th, 2014.

About Tail Activewear

For over 40 years, Tail Activewear has been at the forefront of women's active apparel, bringing fashion and performance together with distinctive, stylish looks and detailing. Tail's focus on consistent fit and exceptional fabrications leads to quality products year after year, creating a loyal following of consumers worldwide. The brand's golf, tennis, training, yoga, and collegiate lines are all geared specifically towards the active lifestyle of today's woman. For more information, please visit www.tailactivewear.com or join the online communities on Facebook, Twitter, Instagram, and Pinterest.

Media Contact: Lauren Maddox, Tail Activewear, (410) 322-8801, lmaddox@tailactivewear.com

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SOURCE Tail Activewear


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