NEW YORK, Nov. 2, 2015 Rhone, the premier men's active wear and lifestyle brand, kicked off the inaugural Rowvember Challenge. Throughout the month of November, Rhone is partnering with the Testicular Cancer Foundation (TCF) to raise awareness and funds for research.
Rhone will tap their powerful and extensive network of ambassadors, influencers and customers, in addition to calling on local resources and media outlets, to challenge EVERYONE who wants to participate: Give a Pair to Save a Pair. Rhone is asking every willing participant to test their mettle by hopping on a stationary rower and going all out for 2 minutes. Donate $1 for every 100 meters rowed and then, tag two friends and challenge them to do the same.
"It's incredible to see a community come together around a single cause. We witnessed it with the ALS Ice Bucket Challenge, Movember and other like-minded campaigns," stated Ben Checketts, director of marketing at Rhone. "We have a built-in community of ambassadors, friends, family and customers who we know will be excited at the prospect of such a monumental challenge. We anticipate Rowvember becoming an annual tradition, something that people not only look forward to, but train for year-round!"
To bring this challenge to life, Rhone is calling on the US Rowing organization in Princeton, NJ to provide ongoing support and encourage professional rower participation. Row House NYC will also open up their locations and machines to those who want to participate. ProBar will fuel participants with their protein bars. Concept2 has donated 3 machines that will be signed by ambassadors, influencers and customers throughout the challenge, and will be auctioned off at the end of the month with proceeds going to TCF.
A public leaderboard available at Rowvember.org will show each entrants' current standing as well as push new participants to row their hardest, all in the name of charity. At the end of the month, one winner will receive a prize pack valued at $500, including a large donation made in their name to TCF. The Rowvember Challenge will live on social media through the @Rowvember handles and #Rowvember hashtag.
"Here at the Testicular Cancer Foundation, we are really excited for the Rowvember Challenge," stated Matt Ferstler, founder and CEO at Testicular Cancer Foundation. "It is a great opportunity to not only have fun, compete against your friends and the rowing community, but to raise much needed funds and awareness for Testicular Cancer."
For more information, please visit www.Rowvember.org.
READY. SET. ROW.
Founded in 2013, Rhone is a premium active wear company that produces high-quality attire for men. Created to fill the current void in the menswear market, Rhone speaks directly to how the modern man lives, works and sweats. Rhone blends innovative materials and classic elements of design into products that stand up in the gym and excel during transitional times. This painstaking attention to detail results in superior fit, form and function. Currently, Rhone Apparel is sold at select Bloomingdales, Nordstrom, Equinox and CorePower Yoga locations as well as on Nordstrom.com. More information can be found at www.Rhone.com.
For more information, please contact:
E: Marisa@RhoneApparel.com P: 516-606-0756