CHICAGO, March 6, 2012 /PRNewswire/ -- Highly acclaimed business author and award-winning leadership communication expert David Grossman is back with a new version of the book that started it all - the second edition of "You Can't NOT Communicate: Proven Communication Solutions that Power the Fortune 100." For corporate communicators and leaders across all industries who value communication as a key driver of business results, the second edition of "You Can't NOT Communicate" is a proven resource.
The much-anticipated second edition of "You Can't NOT Communicate" offers expanded content that explores the business of communicating and provides an in-depth guide to strategic planning for CEOs. The book opens with a new foreword by Jeff Stratton, Executive Vice President and Worldwide Chief Restaurant Officer of McDonald's Corporation, in which Stratton speaks on the importance of good communication to everything McDonald's does, from motivating employees to offering outstanding customer service.
"Even the best strategic plan is only as good as the CEO who puts it into action," says Grossman, Founder and CEO of The Grossman Group. "If your people don't know what they need to do to make it work, how can they help you get there?"
Along with anecdotes, tips, and actionable steps for leaders across all industries, the second edition of "You Can't NOT Communicate" outlines proven communication strategies and skills leaders need to create strategic messaging for employees, to manage the human aspect of organizational challenges and change, to become better leaders, and to drive business results.
Grossman's techniques and strategies are currently in use at numerous Fortune 100 companies, and will help propel any leader and company to the next level. To get an exclusive look at Grossman's road-tested communication strategies, visit http://www.yourthoughtpartner.com/book.
About David Grossman (http://www.yourthoughtpartner.com/about-david)
A leading consultant, speaker and author, David Grossman is one of America's foremost authorities on communication inside organizations. Grossman is both a student and teacher of effective communication and is Founder and CEO of The Grossman Group (http://www.yourthoughtpartner.com), an award-winning Chicago-based communications consultancy which focuses on organizational consulting, strategic leadership development and internal communications for Fortune 500 clients. David's often quoted in media and provides expert commentary and analysis on employee and leadership issues. Most recently, he was featured on NBC Nightly News and in the Chicago Tribune. His second book is entitled "You Can't NOT Communicate 2: More Proven Solutions That Power the Fortune 100."
The Grossman Group
SOURCE The Grossman Group